U.S. Travel Association · 1 week ago
Senior Director, Member Marketing
Washington, DC
Full-time
Hybrid
Director/Executive
$130K/yr - $150K/yr
12+ years expU.S. Travel Association is seeking a Senior Director of Member Marketing to drive member engagement and growth by communicating the value of U.S. Travel membership. This role involves leading the strategy and execution of member-focused marketing and communications, as well as overseeing the content strategy to enhance advocacy and membership initiatives.
Non ProfitTransportationTravel
Responsibilities
Design and optimize a membership lifecycle marketing strategy that supports members from first contact through renewal, with a focus on growth, engagement, and retention
Collaborate with internal teams to position and promote member resources, programs and initiatives across websites, blogs, newsletters, social media, events, email and other channels
Serve as the marketing lead for member-specific programs, webinars, events - including Summer Summit - and activations, such as the U.S. Travel Hub at select conferences
Develop marketing collateral, including membership renewal materials, onboarding assets and promotional content that supports growth and retention
Develop and manage the strategy for the end-to-end member communications experience, ensuring members receive the right messages, at the right time, in the right channels throughout their relationship with U.S. Travel
Create clear, relevant communications for member stakeholder groups that reflect their needs and priorities at each stage in the membership lifecycle
Identify and deliver opportunities to communicate the impact of U.S. Travel’s advocacy, research, events and programs in ways that reinforce membership value
Provide strategic counsel and craft tailored messaging for U.S. Travel member segments and communities
Supervise the SmartBrief newsletter relationship and audience development strategy in partnership with the Communications team
Lead U.S. Travel’s integrated content strategy across owned, shared and paid channels to advance advocacy, membership, brand and event priorities
Ensure brand consistency and message alignment across all channels and touchpoints
Oversee the organizational editorial calendar to ensure aligned messaging, consistent cadence and timely amplification of major initiatives
Use analytics and insights to refine messaging, improve performance and strengthen audience engagement
Experiment with and champion new content formats, storytelling approaches, and emerging digital platforms to expand reach and engagement
Provide strategic oversight and quality control for all content produced by the Manager, Content Marketing and the Manager, Member Marketing, and relevant contractor and vendor relationships
Provide coaching and guidance; set clear goals and performance expectations
Foster a collaborative, inclusive and high-performing team culture
Qualification
Required
Bachelor's degree in communications, marketing or a related field
Minimum of 12 years relevant experience in communications, content or marketing roles
Minimum of 5 years people management experience
Deep trade association membership knowledge and experience
Demonstrated experience leading content strategy and managing direct reports
Proficiency in Microsoft Office
Strong writing and storytelling skills, and ability to distill complex subjects into clear, compelling messages
Skilled at developing marketing campaigns and materials that influence decision makers
Highly organized, detail-oriented and able to manage multiple projects and deadlines
Experienced in cross-functional collaboration and senior-level relationship management
Demonstrated ability to lead integrated content strategy across channels
Strong people leader with a track record of developing talent and building high-performing teams
Proactive decision-maker who anticipates needs and identifies solutions
Preferred
Familiarity with CRM, CMS, marketing automation and analytics tools
Benefits
Comprehensive healthcare package with fertility coverage
Generous paid leave including family leave
Routine staff functions and opportunities for social connection
Transportation and cell phone benefits
Robust wellness initiatives and Employee Assistance Plan (EAP)
Education and professional development assistance
Company
U.S. Travel Association
U.S. Travel Association is a non-profit organization which represents all components of the travel industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Erwin
Member of US Travel CEO Roundtable
Roger Dow
President and CEO
Recent News
2025-12-25
San Bernardino Sun
2025-11-08
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