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TRACTIAN · 4 days ago

VP of Sales - Mid-Market

United States

Full-time

Remote

Director/Executive

7+ years exp

Tractian is a company recognized for its innovative approach in industrial technology, aiming to set new benchmarks in the industry. The Vice President of Sales for Mid-Market will be responsible for owning the global mid-market revenue strategy, leading a multi-regional sales organization, and driving growth through effective collaboration across various departments.

Artificial Intelligence (AI)B2BHardwareInternet of ThingsMachine LearningManufacturingSaaSSoftware

Responsibilities

Own end-to-end mid-market revenue performance, including strategy, execution, forecasting accuracy, and growth outcomes across multiple regions

Lead, develop, and scale a multi-regional sales organization by managing Regional Sales Directors and building strong second-line leadership

Define and continuously refine mid-market go-to-market strategy, including segmentation, coverage models, pricing posture, and sales motions

Establish a rigorous operating cadence encompassing pipeline inspection, forecasting, deal governance, and performance management at scale

Partner closely with Marketing, Sales Engineering, Customer Success, and Product to ensure alignment across demand generation, sales execution, onboarding, and expansion

Own mid-market talent strategy, including leadership hiring, succession planning, enablement frameworks, and performance standards

Drive consistent improvement in core sales efficiency metrics, including ramp time, win rates, deal velocity, and quota attainment

Act as a senior executive voice for the mid-market business, contributing to company-wide strategy, planning, and growth initiatives

Qualification

Sales leadershipB2B solutionsGo-to-market strategyForecast accuracyCRM proficiencyExecutive presenceStrategic leadershipCoaching skillsCross-functional collaboration

Required

7+ years of progressive sales leadership experience, including senior leadership roles overseeing multiple regions or teams through second-line leaders

10+ years of quota-carrying and sales leadership experience selling complex B2B solutions in a mid-market or high-velocity enterprise-adjacent environment

Proven track record of building, scaling, and leading high-performing sales organizations with predictable revenue outcomes

Demonstrated success owning forecast accuracy, operating cadence, and execution discipline across multiple regions

Strong domain experience selling into industrial, manufacturing, or asset-intensive organizations or equivalent complex B2B environments

Deep understanding of mid-market go-to-market strategy, including segmentation, coverage design, pricing, and repeatable sales motions

Highly fluent in data-driven sales leadership and CRM-based inspection (HubSpot preferred), with a bias toward accountability and execution

Executive presence with the ability to influence cross-functional leaders, coach senior sales leadership, and partner effectively with the CRO and executive team

Strategic, decisive, and execution-oriented leader with a relentless focus on growth, scale, and organizational excellence