Intuit · 1 day ago
Lifecycle Marketing Senior Manager (Quickbooks Capital)
United States
Full-time
Remote
Senior Level, Lead/Staff
$128K/yr - $173K/yr
8+ years expIntuit is a company dedicated to powering prosperity around the world by building intuitive web, mobile, and cloud solutions. The Lifecycle Marketing Senior Manager will develop and execute best-in-class lifecycle campaigns for QuickBooks Intuit Business Credit Card and Capital business, utilizing customer data and insights to enhance engagement and retention.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and sms channels
Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies
Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, Quickbase, Campaign Manager, etc) to drive conversion, unit growth, and revenue
Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns. Partner with Data Scientists and operational teams to drive segmentation effectiveness through the use of models and AI
Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations. High level of comfort with directing A/B/Split testing, building measurement plans, identifying progress and insights against KPIs and leading an ongoing roadmap of optimizations
Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision. Understand when and how to best engage with teams outside of marketing in order to move projects forward and ensure optimal results
Qualification
Required
CRM marketer with 8 or more years of experience in b2c or b2b lifecycle marketing
Strong analytical and problem-solving skills to understand data sources, martech capabilities, data mapping, campaign logic, and campaign performance
Comfortable partnering with technical teams to optimize use of data, modeling, AI and martech stack to drive marketing effectiveness
Exceptional executional and project/time management skills
Passion and ability to be agile in campaign development, execution and delivery of results
Ability to manage multiple complex projects, stakeholders, and competing priorities
Ability to both create long term learning agendas, and to plan iterative near-term tests to iterate and learn quickly, ultimately optimizing campaigns against business KPIs over time
Preferred
Credit card and lending marketing experience preferred
Use of Eloqua, Marketo or Campaign Manager is a plus
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-13
Company data provided by crunchbase