Sanrio, Inc. · 1 week ago
Brand Sports Collaborations & Events Manager
Torrance, CA
Full-time
Hybrid
Mid Level
$100K/yr - $110K/yr
4+ years expSanrio, Inc. is a global lifestyle brand known for its iconic characters, including Hello Kitty. They are seeking a Brand Sports Collaborations & Events Manager to lead the planning and execution of sports collaborations across major professional leagues, focusing on creating memorable fan experiences and engaging storytelling.
Consumer Goods
No H1B
Responsibilities
Own end-to-end execution of Sanrio sports collaborations, including themed game nights, in-venue activations, and fan experiences
Serve as the primary point of contact for league and team marketing partners
Manage timelines, approvals, assets, budgets, and on-site execution from concept through post-event wrap
Act as the central project lead, aligning Brand, Creative, Content, Social, PR, Influencer, Licensing, and Character Appearance teams
Build and manage detailed project plans, timelines, and run-of-show documents
Lead cross-functional working sessions, status updates, and post-event recaps
Proactively identify risks, dependencies, and solutions to keep projects on track
Partner with Creative, Content, PR, and Social teams to develop integrated storytelling before, during, and after each event
Coordinate on-site content capture and character appearances to maximize moments across owned and earned channels
Serve as the on-site brand lead, ensuring all fan-facing executions align with Sanrio’s brand standards and tone
Partner closely with Licensing to align merchandise programs, promotional items, and concessions with each collaboration
Coordinate with Legal, Finance, and Operations on agreements, budgets, approvals, and compliance
Lead sourcing and oversight of external vendors, event production agencies, and on-site support teams
Manage scopes of work, timelines, and budgets to deliver best-in-class execution
Serve as the primary external partner contact for large-scale and marquee activations
Build scalable processes, playbooks, and toolkits for repeatable sports collaborations
Track performance metrics, fan engagement, and partner feedback
Identify opportunities to evolve activations and grow Sanrio’s sports presence
Build strong, long-term relationships with leagues and teams rooted in creative collaboration
Represent Sanrio as a brand ambassador, ensuring thoughtful and consistent brand representation across all partnerships
Qualification
Required
4–6 years of experience in sports marketing, brand collaborations, experiential marketing, or live events
Proven track record executing large-scale, multi-market events or brand activations from concept to on-site delivery
Strong project management skills with the ability to lead cross-functional teams and manage multiple initiatives simultaneously
Excellent communication and relationship-building skills with both internal stakeholders and external partners
Willingness to travel as needed to support live events and on-site execution
Preferred
Experience working directly with professional sports teams or leagues
Background in entertainment, lifestyle, or consumer brands
Experience managing external vendors, agencies, or event production partners
Familiarity with merchandise programs, promotional items, or fan-facing activation
Background in entertainment, lifestyle, or consumer brands
Experience managing external vendors, agencies, or event production partners
Familiarity with merchandise programs, promotional items, or fan-facing activations
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount at Sanrio.com
Flexible schedule
Flexible spending account
100% Paid Health insurance
Life insurance
Paid time off
Parental leave
Tuition reimbursement
Vision insurance
Company
Sanrio, Inc.
Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 50th Anniversary.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Katsumi Murakami
President & CEO
Cindy Suzuki
Partnerships and Collaborations
Company data provided by crunchbase