Digital Media Strategist (Atlanta Radio) jobs in United States
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Cox Media Group · 6 days ago

Digital Media Strategist (Atlanta Radio)

Cox Media Group is an industry-leading media company that provides valuable local and national journalism and entertainment content. The Digital Media Strategist will work with the sales team to grow digital revenue by analyzing customer needs and presenting tailored digital media strategies to clients.

AdvertisingMedia and EntertainmentNewsSocial Media

Responsibilities

Attending client needs assessment meetings with sales team to uncover client’s goals
Build strategic recommendations and proposals that align with clients’ goals
Present digital recommendations and strategies with our local market sales team to clients
Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities
Complete appropriate insertion order details for all digital campaigns that are sold
Partner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments
Consult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions’ suite of digital marketing products
Collaborate regularly with CMG Local Solutions team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts

Qualification

Digital advertising expertiseProgrammatic buyingSales presentationsSEO/CRODigital media strategiesAnalytical skillsCustomer centricConsultative approachTech-savvy

Required

Results oriented individual who strategically pursues business with energy and drive
The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business
Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends
Tech-savvy with solid computer skills is a must
Must be available for occasional overnight travel as required
Valid US driver's license and clean driving record with reliable transportation

Preferred

Bachelor's Degree preferred
Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply

Company

Cox Media Group

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Cox Media Group is a media and entertainment company located in Atlanta.

Funding

Current Stage
Late Stage

Leadership Team

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Daniel York
President & Chief Executive Officer
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Mark Beck
SVP, Chief Information Officer
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Company data provided by crunchbase