Microsoft · 1 day ago
Senior Manager, Gaming Strategy - Audience Insights
United States, Washington, Redmond
Full-time
Hybrid
Mid, Senior Level
$106K/yr - $204K/yr
6+ years expMicrosoft is a leading company in the gaming industry, aiming to bring the joy of gaming to everyone. They are seeking a Senior Manager - Audience Insights, who will be responsible for providing insights and data to guide strategic decisions across Microsoft Gaming, ensuring a deep understanding of audience dynamics.
Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Lead audience insights workstreams related to audience segmentation, total-addressable market (TAM) analyses, and audience sizing
Coordinate and maintain deep awareness of audience insights workstreams across the organization
Collaborate with market, brand, and user research teams to synthesize findings into easily digestible and widely applicable persona profiles for modeling and targeting
Represent audience insights in cross-functional meetings and strategic planning sessions
Connect stakeholders to the right data sources and research owners (e.g., MDP studies, brand tracking)
Inform acquisition campaigns, product planning, and partnership strategies based on audience behaviors and preferences
Maintain deep familiarity with Xbox’s audience taxonomy and player segmentation
Maintain a collaborative network across Xbox, acting as a liaison who ensures insights are shared and leveraged across the org
Have, or be able to quickly develop, deep familiarity with Xbox’s organizational structure to navigate teams like publishing, brand, and product effectively
Qualification
Required
Master's Degree in Business Administration or related field AND 3+ years marketing, strategy, business planning, consulting, banking, finance, economics, and/or partner organization experience OR Bachelor's Degree in Business, Finance, Economics, Liberal Arts, Computer Science, or related field AND 4+ years marketing, strategy, business planning, consulting, banking, finance, economics, and/or partner organization experience OR equivalent experience
Preferred
Master's Degree in Business Administration or related field AND 6+ years marketing, strategy, business planning, consulting, banking, finance, economics, and/or partner organization experience OR Bachelor's Degree in Business, Finance, Economics, Liberal Arts, Computer Science, or related field AND 8+ years marketing, strategy, business planning, consulting, banking, finance, economics, and/or partner organization experience OR equivalent experience
3+ years experience in Strategy, Management Consulting, and/or Finance
8+ years in audience research, strategy, or analytics roles within gaming, media, entertainment, or technology sectors
Demonstrated ability to synthesize quantitative and qualitative data into actionable strategic insights
History of partnering with or managing external research vendors/agencies
Proven track record of influencing senior stakeholders and driving strategic decisions across product, business, and research teams
Deep familiarity with audience segmentation frameworks, total addressable market (TAM) analyses, and audience sizing methodologies
Ability to interpret complex data sets, contextualize findings, and communicate insights clearly to executive audiences
Strong written and verbal communication skills, including executive-ready presentations
Demonstrated success building trusted relationships in ambiguous, dynamic, and cross-functional environments
Advanced degree (MBA, MS, or PhD) in business, marketing, analytics, or related field
Familiarity with data visualization tools, analytics platforms, and research methodologies (quantitative and qualitative)
History of partnering with or managing external research vendors/agencies
Benefits
Certain roles may be eligible for benefits and other compensation.
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
10001+ employees
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
Satya Nadella
Chairman and CEO
Vukani Mngxati
Chief Executive Officer - Microsft South Africa
Recent News
2026-01-14
2026-01-14
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