Certara · 1 day ago
Senior Marketing Manager Integrated Evidence-Based Solutions
United States
Full-time
Remote
Senior Level
5+ years expCertara is a Nasdaq listed company that accelerates medicines to patients, partnering with life science innovators. The Senior Marketing Manager, Integrated Evidence-Based Solutions, will lead marketing strategy and execution for a portfolio of comprehensive, integrated evidence-based solutions, articulating the value of Certara’s offerings to key buyers and driving new business.
BiotechnologyHealth CarePharmaceuticalSoftware
Responsibilities
The Senior Marketing Manager will report to the Director of Marketing and will be responsible for developing and executing integrated marketing strategies for specified Certara evidence-based services and solutions
Define clear, differentiated value propositions for key buyer personas, with a strong focus on:
+ Data science and analytics buyers
+ Medical affairs and evidence-generation stakeholders
+ Cross-functional decision-makers within life sciences organizations
Develop messaging and positioning that reflects the use of real-world data streams and real-world evidence to support strategic decision-making
Analyze competitive and alternative offerings in the market, including key players across products and services, and develop strategies to effectively position Certara solutions
Develop market segmentation strategies and ideal customer profiles aligned to evidence-based solutions and services
Support marketing and go-to-market (GTM) strategy development and execution for both existing offerings and new product or service introductions
Lead the planning and execution of impactful, multi-channel marketing campaigns aligned to GTM objectives
Partner closely with sales, commercial, and cross-functional stakeholders on service and product launches
Track, analyze, and report on key marketing performance metrics, including lead generation and funnel conversion
Serve as an advocate for the voice of the customer to inform campaign development and optimization
Continuously assess results and optimize campaigns to maximize impact and conversion
Select, plan, and support key industry events to strengthen brand presence and thought leadership with target client audiences
Identify and develop thought leadership platforms that resonate with evidence-based, data-driven buyer communities
Collaborate with subject matter experts and stakeholders across Certara to create high-quality content (e.g., webinars, blogs, whitepapers, case studies) that influence customers, buyers, industry specialists, and analysts
Ensure content reflects evolving trends in real-world data, real-world evidence, and evidence-based decision-making
Work closely with sales teams to understand selling challenges and buyer objections
Create and maintain sales enablement tools that support effective positioning and storytelling across the buyer journey
Support sales training efforts related to new offerings, buyer personas, and value messaging
Own planning, coordination, and execution of events, ensuring alignment with GTM goals and buyer engagement objectives
Qualification
Required
Bachelor's or master's degree in marketing, Communications, Life Sciences, or a related field
5+ years of experience in services or solutions marketing
Demonstrated experience marketing to data science, medical affairs, or evidence-generation buyers
Familiarity with real-world data sources, data streams, and evidence-based solutions
Experience supporting new product or service introductions
Strong understanding of life sciences products and services landscape and key market players
Excellent written and verbal communication skills
Ability to work independently with minimal supervision in a fast-paced environment
Proven ability to build strong relationships with internal stakeholders
Strong technical skills, including Microsoft Excel, PowerPoint, WordPress, and marketing analytics tools
Is data-driven and comfortable analyzing performance metrics, dashboards, and lead funnel conversion
Demonstrates strong project management skills with exceptional attention to detail
Is curious, innovative, analytical, and comfortable navigating complexity
Adapts well to change and thrives in a dynamic, growth-oriented environment
Brings a collaborative mindset and a high level of ownership
Preferred
master's degree preferred
Strong preference for experience in pharmaceutical, biotech, CRO, consulting, or life sciences organizations
Has experience with or strong knowledge of pharmaceutical consulting, evidence generation, and the drug development lifecycle
Company
Certara
Certara is a pharmaceutical company that accelerates medicines with biosimulation software and technology.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$844.17MKey Investors
Arsenal Capital PartnersMubadala
2025-03-28Post Ipo Equity· $5.67M
2023-08-29Grant
2022-11-07Post Ipo Secondary· $449M
Leadership Team
Daniel D. Corcoran
Senior Vice President and General Counsel
Rona Anhalt
Chief Human Resources Officer
Recent News
MarketScreener
2026-01-06
2026-01-03
2025-12-12
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