Body Art Alliance ยท 13 hours ago
Performance Marketing Manager
Hanover, MD
Full-time
Onsite
Senior Level
$95K/yr - $105K/yr
5+ years expBody Art Alliance is seeking a Performance Marketing Manager to join their Digital & Ecommerce team to drive revenue growth through paid media strategies. The role involves managing paid advertising campaigns, collaborating with creative teams, and optimizing performance across various platforms.
CosmeticsJewelryRetailWholesale
Responsibilities
Own and manage paid advertising across: Google Ads, Microsoft/Bing, Meta (Facebook & Instagram), Paid social channels including Reddit, Snapchat, and emerging platforms
Build, launch, and optimize full-funnel campaigns focused on: Revenue growth, Customer acquisition, Audience expansion and retention
Set up, maintain, and continuously optimize campaign structures, budgets, bidding strategies, and targeting
Develop and execute strategies to grow direct-to-consumer sales through paid channels
Enable growth through channel expansion into new and emerging channels (i.e. TikTok, Snapchat, Reddit) and launching paid media for new ecommerce sites
Stay current on platform updates and emerging trends, translating new features into actionable growth opportunities
Own experimentation and testing roadmaps to drive incremental performance gains
Work closely with creative teams to: Brief and align on visual and copy assets, Ensure creative aligns with performance goals, Iterate based on performance insights and learnings
Partner cross-functionally to ensure campaigns are both brand-aligned and conversion-focused
Serve as the primary point of contact for Front Row, ensuring strong collaboration, accountability, and performance alignment
Build and maintain strategic relationships with: Google representatives, Meta and other platform reps, Agencies and external partners
Leverage partner insights to inform strategy, optimization, and testing
Own performance reporting across all paid channels, including: Revenue, ROAS, CPA, CAC, and audience growth metrics
Deliver clear, actionable insights to stakeholders
Share updates on performance, new features, platform changes, and growth opportunities
Use data to inform strategy and continuously refine execution
Support broader Digital & Ecommerce initiatives as needed
Contribute to cross-functional projects and pilots aligned with business priorities
Perform other duties as assigned
Qualification
Required
5+ years of experience in performance marketing or paid media
Proven hands-on experience managing paid campaigns across: Google Ads, Microsoft/Bing, Meta, Paid social platforms (e.g., Reddit, Snapchat)
Strong understanding of: Campaign structure and optimization, Audience targeting and segmentation, Performance measurement and attribution
Experience working closely with creative teams (visual and copy) to drive results
Strong analytical skills with the ability to translate data into action
Comfortable owning strategy while also executing day-to-day work
Preferred
Ecommerce or DTC experience strongly preferred
Experience managing or partnering with agencies
Familiarity with launching and scaling new channels or platforms
Experience building relationships with platform reps (Google, Meta, etc.)
Experience managing paid media across multiple ecommerce stores within the same sales vertical
Based in or willing to commute within the DC / Maryland area
Company
Body Art Alliance
Body Art Alliance supplier of beauty, cosmetic, permanent makeup, tattoo, and body jewelry markets for artists.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Melissa Gagnier-Solis
President & Chief Operating Officer
Eddie Frederick
Chief Information Officer
Recent News
2023-08-09
Company data provided by crunchbase