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Ketchum · 5 days ago

Executive Vice President, US Influencer Lead

Utica-Rome Area

Full-time

Hybrid

Director/Executive

Ketchum is a global communications consultancy with a century of experience, seeking an Executive Vice President, US Influencer Lead to develop and lead influencer marketing operations across the US. The role involves strategic leadership, collaboration with senior leadership, and fostering a culture of creativity and innovation within the team while ensuring campaign excellence for key clients.

GovernmentMarketingPublic Relations

H1B Sponsor Likely

Responsibilities

Lead US influencer marketing operations in alignment with Ketchum’s US goals and standards

Continuously innovate and test new things, not just follow a pre-established playbook. Includes staying ahead of social, cultural, and influencer trends to keep Ketchum at the forefront of the industry

Collaborate with leadership to identify growth opportunities, new partnerships, and emerging influencer trends

Contribute to new business initiatives, supporting influencer strategy and participation in pitches

Help foster a culture of creativity, collaboration, and high performance within the US team

Contribute to agency thought leadership by identifying influencer and social trends and turning them into actionable POVs

Serve as a mentor and coach to junior and mid-level team members, helping them grow their strategic thinking and executional confidence

Act as senior counsel across US business; roll-up your sleeves on some key US accounts, including oversight of influencer strategy and execution, ensuring campaigns deliver creative excellence and measurable results

Collaborate closely with integrated planning and delivery leaders including analytics, strategy, creative and channel teams to integrate storytelling, talent, and platform thinking

Develop compelling, integrated influencer plans using a mix of earned, owned, paid, and shared tactics

Bring a trend-forward, culturally relevant lens to all work—constantly identifying fresh ways to engage audiences through Influencer partnerships

Provide senior-level strategic counsel to clients and agency partners on influencer campaign design and execution

Participate in and lead key client conversations—from initial ideation to final presentations, feedback, and campaign recap

Lead development of influencer POVs and proactive recommendations that address evolving client needs and cultural shifts

Act as a subject matter expert in planning sessions, brainstorms, and cross-functional team meetings

Support business growth efforts by contributing to proposals, presentations, and pitch strategy

Qualification

Influencer MarketingSocial StrategyClient PartnershipCultural TrendsCampaign ExecutionStrategic ThinkingCollaborationMentoring

Required

Deep expertise in influencer marketing, creator partnerships, and social strategy

Experience in leading influencer marketing operations in alignment with organizational goals

Ability to innovate and test new strategies in influencer marketing

Strong collaboration skills with senior leadership to align influencer activity with strategy

Experience in identifying growth opportunities and emerging influencer trends

Ability to contribute to new business initiatives and support influencer strategy in pitches

Experience in fostering a culture of creativity, collaboration, and high performance

Ability to identify influencer and social trends and turn them into actionable insights

Experience in mentoring and coaching junior and mid-level team members

Ability to act as senior counsel across business accounts for influencer strategy and execution

Experience in developing integrated influencer plans using various tactics

Ability to provide senior-level strategic counsel to clients on campaign design and execution

Experience in leading key client conversations from ideation to campaign recap

Ability to develop influencer POVs and proactive recommendations

Experience as a subject matter expert in planning sessions and cross-functional meetings

Ability to support business growth efforts through proposals and presentations

Strategic thinking with deep knowledge of influencer marketing and the digital ecosystem

Ability to translate insights and cultural trends into scalable campaign strategies

Collaborative and flexible in a fast-paced environment

Passionate about talent and influencer storytelling, especially in healthcare and consumer behavior

Curious and forward-looking regarding platforms, behavior, and storytelling formats

Benefits

Robust benefits program, effective within 30 days of hire

Paid maternity/paternity leave

Family Forming Benefits

Employee Recognition Program

Generous paid time off includes vacation, wellness, and extended holiday schedule

Various development opportunities to enhance personal and professional life

Tuition reimbursement

Monthly Cell Phone & Wi-Fi reimbursement

Company

Ketchum

Glassdoor3.4

Ketchum provides public relations, marketing, and corporate communications services worldwide. It is a sub-organization of Omnicom Group.

Founded in 1923

New York, New York, USA

1001-5000 employees

https://www.ketchum.com/

H1B Sponsorship

Ketchum has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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2021 (2)