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DEPT® · 16 hours ago

Group Director, Paid Media (Omni-Channel)

United States

Full-time

Remote

Director/Executive

$150K/yr - $190K/yr

10+ years exp

DEPT® is a Growth Invention company that helps ambitious brands grow faster through technology and marketing. The Group Director, Paid Media (Omni-Channel) will lead a team of mobile app acquisition experts, ensuring strategic and operational excellence while fostering innovation and client satisfaction.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Lead and oversee a team of omni-channel mobile app growth experts for enterprise level clients, ensuring consistent delivery of strategic, tactical, and technical excellence aligned to integrated media and growth plans

Oversee team resourcing, utilization, and capacity planning across accounts, maintaining flexibility to adapt quickly as priorities, platforms, or business needs shift

Serve as a senior subject matter expert in mobile app marketing, with deep specialization in Google UAC, Apple Search Ads, paid social, and mobile DSPs, setting best practices across direct response acquisition

Act as a primary escalation point for complex performance, measurement, and attribution challenges, stepping in hands-on when needed to diagnose issues, pressure-test assumptions, and unlock growth

Partner with clients to define mobile growth strategies that ladder up to broader business objectives, LTV targets, and efficiency KPIs

Lead strategic use of MMPs (e.g., AppsFlyer, Adjust, Branch), ensuring correct implementation, attribution integrity, and alignment between platform reporting and internal analytics

Champion performance media incrementally testing, marginality-based optimization, and experimentation frameworks, guiding teams and clients toward more accurate measurement of true impact in partnership with cross functional teams supporting these efforts

Drive talent development, mentorship, and succession planning, cultivating leaders who are both strategic thinkers and strong operators

Promote innovation and continuous improvement, including new tools, testing methodologies, automation, and evolving mobile privacy solutions

Ensure client satisfaction and business growth through clear storytelling, actionable insights, and executive-level presentations that influence decision-making

Qualification

Google UACApple Search AdsMobile DSPsMMPsPerformance MarketingIncrementality TestingExperimentation DesignTeam LeadershipClient ManagementAnalytical SkillsStrategic ThinkingCommunication Skills

Required

10+ years of performance marketing experience, with deep specialization in mobile app growth and omni-channel direct response acquisition

Extensive hands-on expertise across Google UAC, Apple Search Ads, major social platforms, and familiarity with mobile DSPs as a plus

In-depth experience working with MMPs, including attribution models, SKAN, privacy frameworks, and cross-platform measurement challenges

Strong background in incrementally testing, experimentation design, and marginality-based optimization, with the ability to translate complex findings into clear recommendations

Proven experience leading and developing multiple managers or teams, with a track record of building adaptable, high-performing organizations

Comfort operating at both the strategic and executional levels, including the willingness to get hands on keyboard when necessary

Demonstrated ability to manage shifting priorities, ambiguity, and fast-paced environments without sacrificing quality or clarity

Experience presenting mobile growth strategy, measurement frameworks, and performance insights to senior marketing leaders and C-level executives

Strong client-facing presence, with the ability to act as a trusted escalation point and strategic partner