Blend · 4 days ago
Healthcare Marketer
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. The Healthcare Marketer will support the launch of a new suite of B2B commercial payment solutions designed specifically for hospitals and healthcare organizations, focusing on creating and executing targeted campaigns to drive awareness and generate qualified leads.
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Responsibilities
Design and execute targeted B2B marketing campaigns focused on the healthcare industry
Leverage key channels including LinkedIn, paid media, industry publications, and healthcare events to reach hospital and healthcare decision-makers
Oversee the development and execution of healthcare-specific marketing collateral (e.g., brochures, one-pagers, digital content)
Manage the relationship with an external creative agency, including reviewing and approving copy and creative assets
Support a calendar of industry events and ensure cohesive messaging across all touchpoints
Build campaigns to drive qualified marketing leads and coordinate handoff to the sales team
Collaborate with internal teams to ensure alignment of campaign goals and messaging
Participate in regular check-ins and provide feedback to optimize marketing performance
Qualification
Required
5+ years of experience in B2B marketing, with a strong background in the healthcare sector
Deep understanding of healthcare organizations, hospital systems, or hospital procurement processes
Experience running demand generation campaigns across digital and traditional channels
Strong project management skills and experience working with creative agencies
Excellent communication and content review skills
Comfortable working independently and contributing both strategically and tactically
Preferred
Experience working in or marketing for companies such as McKesson, Cardinal Health, or directly with hospital procurement teams
Familiarity with healthcare trade publications, industry events, and thought leadership channels
Prior exposure to B2B financial products or commercial payment solutions (not required; training will be provided)
Experience running demand generation campaigns across digital and traditional channels
Benefits
Health
Vision
Dental
401K plan
Life Insurance
Pretax Commuter Benefits
Medical
Dental
Vision
401K
PTO
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
H1B Sponsorship
Blend has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (33)
2024 (30)
2023 (28)
2022 (32)
2021 (21)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
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