Apply on Employer Site

Sawhorse Productions · 3 weeks ago

Business Development Lead - Commercial & Branded

Los Angeles, CA

Full-time

Onsite

Senior Level

$100K/yr - $140K/yr

5+ years exp

Sawhorse Productions is a Los Angeles based, award-winning full-service creative agency specializing in captivating branded content and interactive experiences. They are seeking a Business Development Lead to drive growth and expand partnerships, focusing on securing high-value opportunities in the commercial and branded content space while collaborating closely with top-tier clients to deliver innovative content.

AdvertisingBroadcasting

Responsibilities

Build and manage a robust sales pipeline: Leverage market insights to identify, target, and convert high-value prospects into long-term partnerships that drive revenue growth

Expand and strengthen client relationships: Uncover new opportunities, increase project scope, and introduce existing clients to the full range of Sawhorse's capabilities

Develop and execute targeted outreach strategies: Implement strategic outreach initiatives to engage brands, studios, agencies and partners looking for innovative marketing solutions

Bidding & pitch workflow: Help lead and streamline business development conversations within the high-volume pitch and bidding process

Establish and nurture industry relationships: Engage with key decision-makers at brands, entertainment studios and partners to drive long-term collaborations

Collaborate on tailored client solutions: Work cross-functionally with creative and production teams to develop compelling sales decks and customized proposals that align with client objectives

Leverage data-driven prospecting: Implement analytical strategies to refine outreach efforts, improve conversion rates, and maximize sales effectiveness

Increase Sawhorse's industry presence: Represent the company at conferences, networking events, and industry gatherings to establish new connections and showcase our expertise

Track performance and optimize strategies: Monitor sales metrics, client interactions, and pipeline progress to refine approaches and ensure continued growth

Stay ahead of industry trends: Monitor industry trends and emerging technologies in marketing, media, and generative AI to uncover new opportunities and keep Sawhorse at the cutting edge and on the forefront of trends

Conduct competitor research: Analyze industry trends and competitor offerings to refine Sawhorse's positioning and uncover market gaps

Enhance sales processes and CRM strategy: Improve lead qualification, CRM tracking, and overall sales workflows to increase efficiency and deal velocity

Qualification

Business development experienceBrand partnership experienceSales strategy developmentData-driven approachPerformance-driven approachCommunication skillsRelationship-building skillsMulti-lingualAccount-based marketingImmersive content

Required

Proven business development experience: 5+ years in business development, partnerships, or a sales-driven role, with a history of securing and expanding high-value client relationships

Brand partnership experience: Proven ability to identify, develop, and secure strategic partnerships with brands, studios, and partners

Proven success in exceeding growth targets: A track record of consistently achieving or surpassing revenue and sales goals

Relationship-building skills: Ability to establish and sustain long-term partnerships, leveraging strong interpersonal and negotiation skills to drive business growth

Sales strategy development: Experience crafting and refining sales materials, including pitch decks, proposals, and case studies, to effectively communicate Sawhorse's value proposition

Industry representation: Comfortable attending and speaking at industry events, conferences, and networking opportunities to build relationships and increase brand visibility

Strong communication and negotiation abilities: Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively

Data-driven approach: Proficiency in business intelligence tools (e.g., ZoomInfo), LinkedIn, and CRM platforms (e.g., Airtable, Asana) to identify, track, and manage high-potential prospects

Strategic and analytical mindset: Ability to translate market trends and data insights into actionable business strategies that drive measurable growth

Self-starter with a proactive mindset: Thrives in a fast-paced, evolving environment, identifying opportunities and taking initiative with minimal direction

Performance-driven approach: Ability to define, track, and optimize key business development KPIs to measure success and refine strategies

Preferred

Experience with account-based marketing: Knowledge of strategic marketing practices to enhance client acquisition and retention

Multi-lingual or international experience: Ability to work across different regions and cultures to expand Sawhorse's global reach

Experience with Immersive and Interactive Content: Proven experience in business development or sales with interactive experiences, UGC platforms, VR/AR, AI, and experiential activations