Galen College of Nursing · 15 hours ago
Digital Content Strategist
Louisville, KY
Full-time
Onsite
Senior Level
7+ years expGalen College of Nursing is dedicated to educating and empowering nurses to change lives. The Digital Content Strategist will architect and optimize the College’s digital content ecosystem to strengthen brand visibility and enhance student engagement across all digital touchpoints.
Responsibilities
Lead the development and continuous refinement of Galen’s digital content strategy to elevate brand authority, organic discoverability, and LLM/AE visibility
Use SEO, AEO, analytics, and audience insights to inform content priorities channel selection, and narrative direction
Build structured content frameworks—journey maps, content funnels, taxonomies, and metadata strategies—to enhance alignment across channels
Develop and maintain an institution-wide editorial calendar rooted in search- driven and audience-driven insights
Collaborate with internal and external creative partners to produce high-quality content across formats (articles, blogs, emails, landing pages, videos, infographics, whitepapers)
Guide content teams in shaping unified, omni-channel narratives that reflect Galen’s brand voice and educational leadership
Partner with the Webmaster and the enrollment marketing team to create and optimize web content, program pages, and user pathways
Partner with and provide strategic direction to two Social Media Specialists, ensuring social content aligns with SEO/AEO strategy, brand messaging, and larger campaign initiatives
Ensure strong alignment between digital content and social media programming to maximize engagement, reach, and user behavior data
Monitor, analyze, and report on performance across all digital platforms— including website, organic search, and organic social—to translate insights into actionable optimization strategies
Plan, execute, and evaluate A/B tests, conversion experiments, and engagement tests to drive measurable improvements
Leverage analytics to evaluate end-to-end user experience and recommend strategic enhancements
Edit, proofread, and elevate content to ensure consistency, clarity, and alignment with brand guidelines
Establish and maintain content governance standards, documentation, and best practices
Integrate audience feedback, user behavior insights, and stakeholder input to continuously evolve content strategy
Identify opportunities for new content formats, thought leadership, and digital storytelling
Surface insights and recommendations that help differentiate Galen in a competitive higher-education landscape
Other duties as assigned
Qualification
Required
7+ years of experience in digital content strategy, content marketing, or a closely related discipline
Demonstrated expertise in SEO/AEO, web performance analytics, and multi-channel content optimization
Proven experience guiding the creation and development of strategic, cross-channel digital content
Strong understanding of CMS platforms (WordPress preferred), web publishing, and digital content workflows
Editorial mindset with the ability to anticipate audience needs and forecast content opportunities
Strong analytical skills with experience using data to shape content direction
Excellent written and verbal communication skills
High level of organization, detail orientation, and project management proficiency
Bachelor's degree in Marketing, Communications, Journalism, or a related discipline
Hands-on experience with web traffic metrics, UX principles, and content performance analytics tools
A collaborative, proactive, team-first mindset
Benefits
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.
Free counseling services and resources for emotional, physical, and financial well-being
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for children, elders, and pet care, home and auto repair, event planning, and more.
Consumer discounts through Abenity.
Retirement readiness, rollover assistance services, and preferred banking partnerships.
Education assistance (tuition, student loan, certification support, dependent scholarships).
Colleague recognition program.
Time Away from Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence).
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Company
Galen College of Nursing
Founded in 1989 with a sole focus on nursing education, Galen College of Nursing is one of the largest private nursing schools in the United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mark Vogt
President & CEO
Company data provided by crunchbase