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Abbott · 17 hours ago

Divisional Vice President (DVP), Global Strategic Marketing

Pleasanton, CA

Full-time

Onsite

Director/Executive

$247K/yr - $495K/yr

8+ years exp

Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Divisional Vice President of Global Strategic Marketing will develop and implement a marketing strategy for product positioning, market penetration, and pricing to drive divisional growth and innovation within the Heart Failure business.

BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical

Responsibilities

Develop and execute key divisional strategies to achieve ambitious growth plans in the Heart Failure division

Drive strong product management practices, ensuring lifecycle planning and portfolio optimization for cardiovascular products

Lead upstream marketing initiatives and deliver successful product launches that meet market needs and regulatory requirements

Build and maintain strong partnerships with R&D, Regulatory, and Commercial teams to ensure seamless execution of marketing strategies

Champion customer-centric approaches and leverage digital platforms to enhance engagement and experience across the product lifecycle. Build a digital ecosystem which plays a critical role in remote patient management by enabling continuous data flow and proactive care

Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify opportunities based on deep insights into customer needs, clinical workflows, and competitive dynamics

Cultivate relationships with strategic customers to maximize business interests and market penetration

Act as a talent magnet and builder, attracting, developing, and retaining top marketing talent to support divisional growth

Participate in business planning at the executive level, ensuring marketing priorities align with organizational objectives

Qualification

Marketing strategy developmentProduct managementUpstream marketingCardiovascular products knowledgeCustomer experienceDigital platformsMarket intelligenceCross-functional collaborationTalent developmentExecutive contributionRegulatory landscape knowledgeLeadership