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WISC-TV · 4 days ago

Integrated Sales Manager – Broadcast & Digital/CTV Advertising

La Crosse, WI

Full-time

Onsite

Mid, Senior Level

WISC-TV is a family-owned, award-winning CBS Affiliate located in La Crosse, Wisconsin, seeking an experienced Integrated Sales Manager. The role involves leading local direct sales efforts across traditional broadcast and digital platforms, managing a sales team, and developing innovative advertising strategies to enhance local business marketing.

Broadcasting

Responsibilities

Develop and execute sales strategies targeting local businesses, community organizations, and non-traditional revenue campaigns

Build and maintain strong relationships with local advertisers while excluding national agencies, regional accounts, and political clients

Drive digital advertising growth with custom campaigns across CTV, OTT, streaming audio, social media, and programmatic display

Lead and manage a diverse sales team to achieve company revenue goals and expand local direct-selling business

Collaborate with creative services, our digital agency and other departments to optimize advertising effectiveness

Preserve the integrity of the News product by maintaining respectful collaboration between Sales and News departments

Work collaboratively across Morgan Murphy Media markets to leverage local strengths and opportunities

Blend traditional TV offerings effectively into digital strategies to maximize client impact

Stay ahead of the curve with the latest trends and technologies in digital media

Qualification

Digital advertising salesCTV/OTT expertiseSales team managementCampaign metrics understandingDigital marketing analyticsConsultative sellingRelationship buildingStorytelling