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Later · 2 days ago

Customer Advocacy Manager

Chicago, Illinois, United States

Full-time

Hybrid

Senior Level

$130K/yr - $145K/yr

5+ years exp

Later is a leader in social media and influencer marketing software, and they are seeking a Customer Advocacy Manager to enhance their customer advocacy program. This role involves creating compelling customer stories through case studies and testimonials while collaborating with various teams to elevate Later's market presence and drive growth.

AppsiOSMarketing

Comp. & Benefits

Responsibilities

Take Later’s customer advocacy program to the next level, identifying and nurturing customers who represent our most successful and inspiring stories

Launch our Customer Advisory Board for brands, creating a community where CMOs can share best practices with each other

Lead the creation of customer case studies and video testimonials — from sourcing and interviews to production and publishing

Own Later’s awards program, identifying relevant industry awards, coordinating submissions, and crafting narratives that highlight customer innovation and impact

Maintain and continuously update a centralized repository of advocacy assets that can be easily leveraged by Marketing, Sales, and Customer Success to drive pipeline and customer expansion

Track and report on the reach and impact of advocacy initiatives, identifying opportunities to expand and evolve the program

Collaborate with Product Marketing, Brand, and Customer Success teams to align advocacy content with go-to-market initiatives, launches, and campaigns

Partner with the Sales and Enablement teams to ensure advocacy assets — such as case studies, testimonials, and awards — are leveraged effectively to support deal cycles and customer conversations

Partner with cross-functional stakeholders to ensure the voice of the customer is consistently reflected in messaging, campaigns, and storytelling

Gather and share qualitative insights from customer interviews to help internal teams better understand customer impact and opportunities

Qualification

Customer advocacy programContent creationProject managementB2B SaaS experienceRelationship buildingWritten communicationOral communicationTeam collaborationEmotional intelligence

Required

5+ years in customer marketing, advocacy, community, or customer content roles at B2B SaaS companies or marketing agencies

Proven track record building programs that Sales teams actually use, with demonstrated impact on win rates, reference-assisted deals, or pipeline influenced by customer proof points

Experience creating compelling content including case studies, testimonials, and success stories that prospects engage with and that drive conversions

Scrappy, 'do-what-it-takes' attitude and a bias for action

Strong project management skills with ability to manage multiple programs simultaneously

Exceptional written and oral communication skills

Strong relationship-building skills and ability to nurture long-term customer partnerships

Bachelor's degree or demonstrated professional equivalent skill