LeadVenture® · 18 hours ago
Director of Revenue Marketing
United States
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expLeadVenture is a market-leading SaaS provider of digital retailing and marketing solutions. They are seeking an experienced Director of Revenue Marketing to build and run growth strategies, manage demand generation programs, and lead a high-performing marketing team to drive revenue and marketing impact.
Digital MarketingE-CommerceSaaSSoftware
Responsibilities
Own demand generation strategy across inbound, outbound support, and lifecycle programs
Build a repeatable growth system that balances quick wins with scalable, long-term impact
Design and run experiments across channels to improve conversion, velocity, and deal quality
Partner closely with Sales and BDR teams to support outbound motions with:
Targeted campaigns
Account-based programs
Messaging, enablement, and air cover
Align on ICPs, priority accounts, handoff definitions, and feedback loops
Ensure marketing programs are clearly tied to pipeline creation and influence
Work tightly with Revenue Operations to design and optimize the funnel:
Lead and account routing
Campaign attribution
Stage conversion and velocity
Use data to identify bottlenecks and opportunities across the buyer journey
Measure what matters and continuously improve performance
Own key demand levers including:
Website and digital acquisition
Integrated campaigns (email, paid, content, events)
Ensure programs are focused on quality, not just volume
Build a culture of testing and learning including clear hypotheses, fast feedback, and iteration
Leverage AI tools to accelerate:
Campaign creation and personalization
Research and insights
Funnel analysis and optimization
Stay current on modern growth and marketing technologies
Lead, coach, and develop a high-performing growth team
Set clear priorities, goals, and accountability
Balance delegation with hands-on contribution where needed
Qualification
Required
5+ years of experience in B2B SaaS marketing, with a strong emphasis on demand generation
Bachelor's degree in marketing, business, or equivalent experience
Proven experience partnering with Sales, BDRs, and RevOps
Track record of building and scaling demand programs tied to revenue
Experience managing and developing a marketing team
Strong analytical skills with the ability to measure impact and ROI
Excellent written and verbal communication skills
Hands-on, self-starter mindset with a bias toward action
Ability to travel up to 25%
Preferred
Experience supporting outbound or ABM motions
Familiarity with modern marketing and AI tools
Experience in growth-stage or scaling SaaS environments
Company
LeadVenture®
Fueling Dealer Growth LeadVenture's technology platforms power over 40,000 dealers.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
K
Krissy Mullins
Chief Operating Officer
Chengappa Chendira
Vice President & Managing Director - India
Company data provided by crunchbase