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The Coca-Cola Company · 3 hours ago

Senior Manager, Global Marketing & C&CL Consumption & Purchase Advanced Analytics Intelligence Services

Atlanta, GA

Full-time

Onsite

Senior Level

$130K/yr - $147K/yr

5+ years exp

The Coca-Cola Company is transforming the way we leverage data to power global marketing and Customer & Commercial Leadership (CC&L). The Senior Manager will drive strategic analysis of consumer behavior and lead the development of best-in-class analytics capabilities across the enterprise.

Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing

Comp. & Benefits

No H1B

U.S. Citizen Only

Responsibilities

Responsible for driving & providing marketing analytics and building next-generation of ad-hoc marketing analytic capability across the enterprise

Provide ad hoc analysis based on standardized templates at speed and to scale

Develop refreshed protocol for all marketing Ad Hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad hoc research

Build real time ad hoc analytic capability working closely with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams

Develop next-generation global standards for marketing analytics

Enhance investment optimization through improved models

Increase efficiency of data and analytics resources by introducing advanced analytics, AI & Machine Learning technology, improving accuracy, actionability, efficiency and user adoption

Lead partnership with the hub data and analytics teams, the other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks

Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics

Qualification

Marketing AnalyticsAdvanced AnalyticsData ModellingAI/Gen AI ApplicationsConsumer TrackingStatistical AnalysisSQLPythonRAnalytical ThinkingBrand PositioningBrand StorytellingChannel ManagementCommunicationDecision Making

Required

Knowledge & experience in consumer, shopper and channels tracking and analytic tools will be a strong advantage, as well as in shopper/retail syndicated tools

Hands-on experience in modern marketing analytics, advance analytics and data modelling, Gen AI application to consumer and shopper tracking tool data and analytics (synthetic data, etc)

Must be well versed in research and advanced analytics (segmentation, performance drivers modelling, pricing/promotional effectiveness, in-store execution, category management). High knowledge and understanding of Household Panel and Consumer Tracking solutions

Knowledge of and ability to interpret and apply data and insights to inform TCCC's brand strategy and programs

Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan

Candidate must have strong analytics experience and be well versed in storytelling from data, translating analytics into actionable outcomes, with ability to simplify complex analysis to communicate the 'so what' for the business

SME level experience and applied knowledge of insights and analytics as well as retail measurement service and household panel data

5 years' experience in managing cross-functional relationships across Marketing, Finance, and Information Technology (IT) within a complex, global environment

5 years' experience in translating analytics into data-driven insights to guide business planning processes

5 years' experience in working with statistics and exploratory data analysis pertaining to the Consumer-Packaged Goods Industry data, including consumer survey data and syndicated retail data derived from Consumer Tracking (BEACH), Household Panel, Nielsen RMS, etc

5 years' experience in working with Power BI and SQL

2 years' experience in programming languages such as R, Python, SQL, Azure ML, Synapse

2 years' experience in ability to perform advance statistical analysis (SPSS, R, etc)

2 years' experience in AI/Gen AI application to consumer and shopper data and analytics

Bachelor's Degree in Data Science/Business Advanced Analytics or similar background

BA or Advanced Degree required

Benefits

A full range of medical, financial and/or other benefits dependent on the position is offered

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.