Apply on Employer Site

Orthomerica · 9 hours ago

Digital Marketing Specialist

Orlando, FL

Full-time

Onsite

Entry, Mid Level

2+ years exp

Orthomerica Products, Inc. is a global leader in custom orthotic solutions, specializing in advanced scanning technologies. The Digital Marketing Specialist will execute and support digital content initiatives across various channels, focusing on content creation, SEO optimization, and performance tracking to enhance brand visibility and engagement.

ElectronicsManufacturingRoboticsSoftware

Responsibilities

Create, plan, and write digital content in collaboration with social media freelancers for Meta and TikTok campaigns

Manage and execute organic content for Orthomerica’s LinkedIn page, including post creation, scheduling, and performance tracking

Coordinate and plan direction for Starband on Reddit and online community forums, such as Facebook groups

Support content and campaign execution by translating high-level direction into clear, actionable content and performance

Ensure all content aligns with established branding, messaging, and visual guidelines

Write and design email communications targeting customers, healthcare professionals, and prospects

Adapt messaging and tone for different audience segments while maintaining brand consistency

Optimize content for search engine visibility (SEO) across paid ads, blogs, LLMs, websites, and social media

Apply best practices for keywords, metadata, and content structure to improve reach and performance

Maintain the integrated marketing team’s calendar, tracking ongoing and upcoming campaigns and content initiatives

Coordinate timelines and deliverables with internal teams, freelancers, and vendors to ensure timely execution

Support campaign planning in collaboration with the integrated marketing team, sales, and product managers

Monitor and analyze content performance using analytics tools across social media, email, website, and paid channels

Prepare regular and monthly reports, including:

Social media performance

Website traffic (organic, AI-driven, and paid)

Parent/community engagement

Competitor activity and benchmarking

Use performance insights to recommend content optimizations, messaging adjustments and campaign improvements to the Marketing Comms Manager

Stay informed on digital marketing trends, platform updates, and industry developments

Contribute ideas for new content and campaign approaches to increase engagement and reach

Qualification

Digital content creationSEO optimizationAnalytics & reportingEmail marketingProject management toolsCRM platformsCommunicationInterpersonal skillsCritical thinkingAdaptabilityPositive attitude