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LACO Technologies · 4 days ago

Regional Sales Manager (RSM) - Custom Capital Equipment Southeastern USA

United States

Full-time

Remote

Senior Level

$150K/yr - $210K/yr

7+ years exp

LACO Technologies is seeking a Regional Sales Manager (RSM) to manage and grow the sales pipeline within the Southeastern USA. This role involves owning the sales process from lead generation to contract negotiation, requiring significant travel and relationship management with customers.

Machinery ManufacturingManufacturingSupply Chain Management

Responsibilities

Own the entire regional sales pipeline, from marketing-qualified lead to booked revenue

Maintain accurate, timely, and complete opportunity data in the CRM (HubSpot preferred)

Funnel all customer communications, notes, meetings, and deal activity through the CRM

Provide regular pipeline forecasts, deal strategy updates, and territory reports to sales leadership

Manage opportunities with a disciplined, stage-based sales process

Maintain a consistent cadence of customer visits (current customers and prospects)

Travel 50%+ of the time within assigned territory to:

Build and deepen customer relationships

Conduct on-site discovery and system reviews

Identify upsell, expansion, and new project opportunities

Develop and execute a territory growth plan aligned with company objectives

Follow up on inbound marketing leads and trade show leads in a timely, professional manner

Quality leads based on technical fit, urgency, budget, and decision process

Drawing on relationships forged by Business Development Managers, actively prospecting new customers, OEMs, and strategic accounts within target industries

Convert marketing interest into qualified, actionable sales opportunities

Lead customer discovery conversations focused on:

Quality risk and cost-of-failure

Production throughput and constraints

Compliance and validation requirements

Collaborate with Product and Sales Engineers on:

Technical scoping

System configuration

Performance requirements

Present and defend proposals that clearly articulate value, ROI, and total cost of ownership

Lead pricing discussions and large contract negotiations, including commercial terms, scope, and delivery considerations

Close business while protecting margin and long-term customer value

Partner closely with:

Sales Engineering

Business Development Managers

Inside Sales

Service and Support

Ensure clean, complete handoff of sold projects to execution and service teams

Act as the voice of the customer internally, sharing market feedback and competitive insights

Qualification

B2B sales experienceCRM proficiencySales pipeline managementTechnical sellingNegotiation skillsConsultative sellingAccountabilityCustomer relationship managementOrganizational skills