Marketing Specialist-Digital & Life Science Focus jobs in United States
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UBC · 3 days ago

Marketing Specialist-Digital & Life Science Focus

UBC is a pharmaceutical support industry leader devoted to empowering health solutions for a better tomorrow. The Marketing Specialist - Digital & Life Sciences Focus will drive digital marketing initiatives for groundbreaking specialty therapies and collaborate with scientific experts, creating compelling content that bridges complex science with stakeholder needs.

BiotechnologyHealth CareLife ScienceMedical

Responsibilities

Develop and execute integrated digital campaigns across multiple channels (social media, email, web, mobile, paid advertising)
Optimize marketing automation workflows and lead nurturing sequences
Manage content marketing strategies including SEO/SEM, webinars, and thought leadership pieces
Analyze digital performance metrics and provide actionable insights using advanced analytics tools
Create engaging video content for multiple platforms (educational webinars, product demos, thought leadership videos, social media content)
Design distinctive visual assets including infographics, presentation templates, digital ads, and branded marketing materials
Leverage AI-powered tools for content creation, personalization, and campaign optimization
Stay ahead of emerging digital trends and technologies in B2B healthcare marketing
Partner with sales teams to align marketing qualified leads with commercial objectives
Manage relationships with external agencies, vendors, and technology partners
Contribute to brand positioning and messaging refinement based on market insights

Qualification

Digital marketing experienceMarketing automation platformsDigital analytics toolsAdobe Creative SuiteContent management systemsVideo production experienceAI-powered marketing toolsSocial media marketingData-driven mindsetProject managementExceptional communication skillsCollaborative spirit

Required

Bachelor's degree in marketing, communications, or related field
3-5 years of digital marketing experience, preferably in life sciences, healthcare, or pharmaceutical industries
Demonstrated expertise in marketing automation platforms (HubSpot, Marketo, Pardot)
Proficiency with digital analytics tools (Google Analytics, Adobe Analytics, social media analytics)
Strong understanding of CRM systems and lead management processes
Experience with content management systems and basic HTML/CSS knowledge
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
Video production experience including scripting, shooting, editing, and post-production workflows
Hands-on experience with AI-powered marketing tools (ChatGPT, Jasper, Canva AI, video AI tools, etc.) for content creation and optimization
Advanced social media marketing skills
Experience with marketing attribution modeling and multi-touch campaign analysis
Knowledge of programmatic advertising and account-based marketing tactics
Understanding of GDPR, HIPAA, and other data privacy considerations in healthcare marketing
Expertise in creating multimedia content including motion graphics, animated explainers, and interactive digital assets
Proficiency with emerging AI tools for content personalization, A/B testing optimization, and predictive analytics
Experience with video hosting platforms (Wistia, Vimeo, YouTube) and video marketing best practices
Exceptional written and verbal communication skills with ability to simplify complex topics
Strong project management abilities with experience managing multiple campaigns simultaneously
Data-driven mindset with ability to translate analytics into strategic recommendations
Collaborative spirit and ability to work effectively with cross-functional scientific teams

Benefits

Remote opportunities
Competitive salaries
Growth opportunities for promotion
401K with company match*
Tuition reimbursement
Flexible work environment
Discretionary PTO (Paid Time Off)
Paid Holidays
Employee assistance programs
Medical, Dental, and vision coverage
HSA/FSA
Telemedicine (Virtual doctor appointments)
Wellness program
Adoption assistance
Short term disability
Long term disability
Life insurance
Discount programs

Company

United BioSource LLC (UBC) is the leading provider of evidence development solutions with expertise in uniting evidence and access.

Funding

Current Stage
Late Stage
Total Funding
$0.04M
2017-11-27Acquired
2010-08-13Series Unknown· $0.04M

Leadership Team

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Bekki Brown
Chief Executive Officer
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Nicole Hebbert
SVP, Head of Patient Support Services
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Company data provided by crunchbase