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Gymreapers · 14 hours ago

VP of Sales

Nampa, ID

Full-time

Onsite

Director/Executive

8+ years exp

Gymreapers is seeking an accomplished Vice President of Sales to lead their growing sales team. This role is responsible for all wholesale accounts, overall sales strategy, and revenue while driving efforts to grow and manage the company-wide sales strategy in alignment with revenue goals.

ApparelConsumer GoodsFitnessManufacturing

Growth Opportunities

Responsibilities

Develop and execute a comprehensive omni-channel sales strategy aligned with Gymreapers’ revenue, margin, and brand objectives

Drive sustainable growth through strategic retail partnerships, new account acquisition, category expansion, and international opportunities

Own channel strategy across wholesale, specialty retail, and key strategic partners

Partner with marketing and brand teams to maximize sell-through, promotional effectiveness, and retail storytelling

Design, build, and lead a high-performance sales organization, including account management, field sales, and strategic partnerships

Define org structure, roles, compensation plans, and incentives to support scalable domestic and international growth

Establish clear KPIs, forecasting discipline, and accountability frameworks across the sales team

Recruit, develop, and retain top sales talent aligned with Gymreapers’ culture and performance standards

Own executive-level relationships with Gymreapers’ largest retail and strategic accounts

Lead joint business planning, retail resets, line reviews, and long-range growth initiatives with key partners

Conduct regular business reviews to identify expansion opportunities, improve productivity, and strengthen account loyalty

Use customer and account insights to inform product development, inventory strategy, and go-to-market execution

Partner closely with product development and merchandising teams to align sales strategy with product roadmaps and retail timelines

Build and manage an integrated sales and product calendar covering launches, resets, promotions, and expansions

Ensure sales readiness across all channels for new product introductions and seasonal transitions

Adapt strategy dynamically based on market trends, competitive landscape, and retail performance data

Own the wholesale and retail sales P&L, with full responsibility for revenue, margins, forecasting, and expense management

Develop accurate sales forecasts and long-range plans to support inventory, cash flow, and operational planning

Identify opportunities to improve profitability through pricing strategy, assortment optimization, and operational efficiency

Deliver clear, data-driven reporting and insights to executive leadership

Lead with high standards, accountability, and a performance-driven mindset consistent with Gymreapers’ ethos

Coach and mentor leaders within the sales organization, building a strong leadership bench

Foster tight cross-functional alignment with marketing, operations, supply chain, and customer experience teams

Champion a culture of ownership, continuous improvement, and execution excellence

Qualification

Sales leadershipWholesale experienceP&L ownershipFinancial disciplineNegotiation skillsRelationship-buildingPassion for fitnessCommunication skillsTeam collaboration