Senior Director of Product Marketing jobs in United States
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Bitwarden · 1 week ago

Senior Director of Product Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$180K/yr - $250K/yr

Bitwarden is seeking a Senior Director of Product Marketing to drive product and market awareness for the next globally-known security company. This role involves leading marketing functions across product, customer, and channel marketing while enhancing both B2B and consumer engagement strategies.

Cyber SecurityEnterprise SoftwareIdentity ManagementPrivacySoftware
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Growth Opportunities

Responsibilities

Lead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden product
Elevate Bitwarden B2B marketing and customer acquisition to next milestones
Guide communication of the product vision and customer onboarding experience for Bitwarden
Create compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefits
Build a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service model
Fuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaigns
Innovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeys
Further develop customer engagement and case studies with well known Bitwarden customers
Hone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement
Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers
Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations
Drive and track key metrics for customer growth

Qualification

Product marketingCustomer engagementSecurity market knowledgeB2B marketingLeadership experienceCommunication skillsTeam managementGrowth mindset

Required

Significant experience across a range of product marketing and sales-enhancing activities
Solid knowledge of enterprise and security markets. Open source experience a plus
Bachelor's or higher college/graduate degree
Excellent leadership, management, and communications skills
Remote team leadership combined with ability to work as individual contributor
Demonstrated ability to partner with go-to-market teams to deliver new marketing initiatives resulting in inbound interest, leads, opportunities, and closed deals
Customer engagement experience with the ability to act as a trusted partner
Ability to balance marketing scenarios combined with a product launch schedule
Strong work ethic, proven record of having a growth-mindset, and enthusiastic presence to reach ambitious goals

Benefits

See our careers page for a list of benefits.

Company

Bitwarden

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Bitwarden provides open-source password management solutions for individuals, teams, and business organizations.
dateFounded in 2015
location
Santa Barbara, California, USA
people-size201-500 employees
web-link
https://bitwarden.com

Funding

Current Stage
Growth Stage
Total Funding
$100M
Key Investors
PSG Equity
2022-09-06Series B· $100M
2019-01-01Series A

Leadership Team

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Kyle Spearrin
Founder, Chief Technology Officer
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Recent News

headline.com
Headline Portfolio: Bitwarden
2026-01-13
Business Wire
Bitwarden Launches Vault Health Alerts and Password Coaching to Empower Users to Reduce Credential Risks in Real Time
2025-12-18
Business Wire
Bitwarden Announces General Availability of Access Intelligence to Strengthen Enterprise Identity Security and Remediate Credential Risks
2025-12-03
Company data provided by crunchbase