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Kingspan Insulated Panels North America · 1 day ago

Brand Experience Manager

Lake Forest, IL 60045, USA

Full-time

Hybrid

Mid Level

$90K/yr - $100K/yr

3+ years exp

Kingspan Insulated Panels North America is an innovative leader in daylighting and ventilation solutions for building envelopes. They are seeking a Brand Experience Manager to develop and execute branding and marketing strategies that enhance brand visibility and optimize performance across various channels.

Building MaterialManufacturing

Responsibilities

Develop and implement brand strategies that align with Kingspan’s overall marketing objectives

Ensure brand consistency across all marketing channels and customer touchpoints

Support the Senior Director in planning and executing marketing campaigns

Manage and grow presence across social media platforms (LinkedIn, Facebook, Instagram, etc.)

Develop content strategies and oversee content creation, working with graphic designers and external partners

Monitor engagement and track performance metrics to optimize content strategies

Create and execute targeted email marketing campaigns to engage customers and generate leads

Write and edit compelling content for newsletters, promotional emails, and internal communications

Monitor email campaign performance and adjust strategies based on data insights

Plan and manage presence at industry events, trade shows, and company-hosted events

Coordinate with vendors, sales teams, and partners to ensure seamless event execution

Track event performance and analyze ROI

Work closely with the graphic designer, vendors, and sales teams to align marketing efforts

Analyze key marketing metrics (brand engagement, lead generation, social media performance, etc.)

Provide reports and insights to measure the effectiveness of branding and marketing campaigns

Recommend data-driven strategies to improve marketing performance

Manage the relationship with PR agencies

Qualification

Brand managementDigital marketingMarketing analytics toolsSocial media marketingEmail marketingEvent managementCommunication skillsProject management

Required

Bachelor's degree in Marketing, Communications, Business, or a related field

3-5 years of experience in brand management, marketing, or a related role

Strong understanding of digital marketing, social media, email marketing, and branding principles

Proficiency in marketing analytics tools (Adobe Analytics, Sprout Social, SAP, etc.)

Excellent communication, writing, and storytelling skills

Experience managing events and working with external vendors

Strong project management skills and ability to multitask in a fast-paced environment

Ability to collaborate with cross-functional teams and drive results

Benefits

Medical/dental/vision insurance with HSA plan

Retirement plan with 4% company match

13 days of Paid Time Off plus 10 paid company holidays

Upward advancement potential

Company

Kingspan Insulated Panels North America

Who We Are: Kingspan is a trusted leader in the design, manufacture and supply of high performance building products and solutions for the global property and construction industry, servicing a broad range of market sectors for over 40 years.

Founded in 1972

Sydney, New South Wales, AUS

1001-5000 employees