Flamingo Estate · 1 week ago
Retention Marketing Specialist
LA Metro Area
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $115K/yr
3+ years expFlamingo Estate is seeking a Retention Marketing Specialist/Manager to own the full lifecycle of existing customers and build strategies to increase repeat purchases and reduce churn. This role focuses on optimizing customer lifetime value through creative CRM strategies and analytical rigor, collaborating with various teams to enhance brand engagement.
BeautyCosmeticsOrganicSales
Responsibilities
Conceptualize, develop and execute retention campaigns that drive repeat purchase, subscription renewal, and customer lifetime value
Manage CRM programs (email, SMS, loyalty, push) with clear customer segmentation, testing, and performance measurement
Analyze churn drivers across all touchpoints - including initial acquisition product and payment format- and create targeted win-back strategies for lapsed and at-risk customers and subscribers
Drive higher subscription repeat across the business and thus grow subscription as a % of total revenue
Track purchase cohorts across time, product, marketing channel, and other identifiers to monitor LTV health, and suggest upstream optimizations to marketing team
Partner with Data & Product to identify behavioral triggers and develop personalized communications that drive brand engagement
Collaborate with Creative and Design teams for email and owned communication channels
Utilize your deep understanding of retention metrics, including repeat purchase rate, churn rate, order frequency, active subscriber base, and CRM performance, in order to optimize and extend LTV
Design and run A/B tests across messaging, cohorts, and promotions to continually improve customer performance
Qualification
Required
3–7 years of retention or CRM experience at a DTC brand
Deep understanding of lifecycle marketing, segmentation, and customer journeys
Proven experience working with Shopify Plus
Experience with CRM platforms (Klaviyo, Attentive) and analytics tools (Google Analytics, Looker, or Tableau)
Analytical thinker with strong communication skills and able to turn insights into actionable programs
Excited by brand storytelling and building emotional loyalty, not just discount-driven retention
Thrives in a fast-moving, creative environment and loves testing, learning, and optimizing
Excellent project management and stakeholder communication skills
Deep knowledge of subscription models, as well as subscription-specific retention strategies
Knowledge loyalty programs, and personalization strategies
Preferred
luxury, beauty, wellness, or lifestyle preferred
Company
Flamingo Estate
Flamingo Estate is a place to experience nature with products to buy offline or online.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2024-06-18Series Unknown
2024-01-01Private Equity
2022-04-01Seed
Leadership Team
Richard Christiansen
Founder
Recent News
2025-01-23
Company data provided by crunchbase