Globus family of brands · 14 hours ago
Digital Content Copywriter
United States
Full-time
Remote
Mid Level
$58K/yr - $64K/yr
3+ years expGlobus family of brands is a travel company with over 95 years of experience, offering culture-rich vacation experiences. They are seeking a Digital Content Copywriter to develop compelling content across various digital channels, focusing on storytelling, product marketing, and SEO optimization.
Professional ServicesTourismTravel Agency
Responsibilities
Develop compelling communication assets across multiple formats and channels, including branding content and travel product descriptions for tours and river cruises. Content will be used on websites, emails, marketing materials, social media, digital and print advertising, and video
Ensure all content aligns with Globus, Cosmos, and Avalon brand standards and style guides, maintaining a consistent voice across domestic and international markets
Conduct in-depth research on travel-related topics to create original, accurate, and engaging content for tours and river cruises
Contribute to brand and communication guidelines for new products, features, and innovation projects
Maintain and update the internal Style Guide in collaboration with the Creative Director and key stakeholders
Manage content updates and edits across digital tools and systems, including Sitecore CMS, outbound communications platforms (Microsoft Dynamics, SmartCOMM), email service provider (Twilio), and review tools (Trustpilot)
Collaborate effectively with managers across global time zones, meeting diverse deadlines on multiple projects
Brainstorm creative content ideas, analyze performance metrics, and implement feedback for continuous improvement
Recommend process improvements to enhance flexibility, reduce costs, and improve customer engagement
Stay current with industry trends in digital marketing, SEO best practices, and AI advancements to identify new opportunities
Support team initiatives by contributing to related projects as needed
Conduct keyword and market research using SEO tools (e.g., BrightEdge, Google Analytics) to create content that drives organic traffic and improves search rankings
Integrate target keywords naturally into copy while maintaining readability
Optimize on-page SEO elements such as headlines, meta descriptions, image alt text, and internal linking structures
Utilize AI tools (e.g. ChatGPT, Co-Pilot, BrightEdge) for brainstorming, drafting, and proofreading
Apply prompt engineering techniques to guide AI output and ensure alignment with brand voice and strategic goals
Review and refine AI-generated content for accuracy, originality, and compliance with E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness)
Support website content creation and updates for all brand sites, ensuring accuracy, tone consistency, and international compatibility
Write, edit, and proofread copy for marketing collateral and websites, maintaining a unified brand voice
Ensure factual and grammatical accuracy of all marketing copy for internal and external communications
Demonstrate exceptional attention to detail in writing, editing, and proofreading tasks
Qualification
Required
3+ years' experience in creative copy writing within brand identity
2+ years in digital AI/SEO Marketing content creation
2+ years Digital copywriting for SEO
2+ years Product or technical writing, i.e. copy writing
Attention to detail is a must
Preferred
Strong background in crafting compelling copy for advertising and social media campaigns
Proven experience as a creative and strategic copywriter with a robust portfolio showcasing published work across diverse digital platforms
Solid understanding of SEO principles, keyword research, and proficiency with content management systems (CMS)
Familiarity with creating effective prompts for AI writing assistants and leveraging content optimization tools
Advanced writing, editing, and proofreading abilities with meticulous attention to detail
Strong analytical and research skills, capable of transforming complex information into clear, engaging narratives
Ability to manage multiple projects simultaneously in a fast-paced environment while meeting tight deadlines
Excellent interpersonal skills to work effectively within cross-functional teams
Understanding of marketing fundamentals, including market identification, strategies, functions, and industry trends
Knowledge of the leisure travel industry is a plus but not required
Skilled in MS 365 Suite (Word, Excel, Outlook, Teams) and InCopy
Benefits
Pension Plan
401K Match
16-26 days of vacation
Health, vision, dental and life insurance
Work from home options
Home office internet reimbursement
Company
Globus family of brands
For nearly a century, the Globus family of brands has been crafting award-winning tours and river cruises for travel enthusiasts.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Nisbet
CEO
Recent News
BioWorld Financial Watch
2025-04-04
2024-03-16
2024-01-25
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