Senior Manager, Web Strategy jobs in United States
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Demandbase · 10 hours ago

Senior Manager, Web Strategy

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
date8+ years exp

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. The Senior Manager of Web Strategy will own and evolve the web strategy to drive conversion, discoverability, and scalability across the web experience while managing internal and external web resources.

Agentic AIArtificial Intelligence (AI)B2BBig DataGenerative AIMarketing AutomationSalesSales AutomationSales EnablementSoftware
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Own end-to-end web strategy, ensuring the site supports demand generation, PLG motions, and revenue growth
Conduct gap analysis of current-state web capabilities and build a clear bridge plan to future-state goals
Lead conversion rate optimization (CRO) efforts, including landing page strategy, testing, and performance improvement
Drive SEO and AI search optimization to improve discoverability and inbound performance
Manage web development resources, including prioritization, capacity planning, budgets, and delivery timelines
Partner with design and marketing to define web design standards and user experience strategy
Provide technical oversight for CMS platforms and migrations (e.g., WordPress to Webflow), ensuring scalability and performance

Qualification

Web strategy ownershipB2B SaaS experienceCMS migration experienceConversion rate optimizationWeb analytics proficiencyPeople managementBudget managementTechnical fluency

Required

8-10 years of relevant professional experience
3-5 years in people management experience
Experience owning web strategy in a B2B SaaS environment, with measurable impact on growth or demand generation
Experience supporting enterprise and mid-market audiences; B2B SaaS strongly preferred
Strong technical fluency to partner with and manage web developers and CMS platforms
Hands-on experience leading CMS migrations (e.g., WordPress to Webflow) and ongoing platform optimization
Advanced use of web analytics, experimentation, and performance reporting to inform strategy and influence stakeholders
Proven budget management experience, including internal teams and external vendors

Benefits

Up to 100% paid Medical and Vision premiums for employees
Flexible PTO policy
Paid holidays
Access to mental health and wellness resources
401(k) with pre-tax, after tax, and roth options
Short-term/long-term disability
Life insurance
Other great benefits

Company

Demandbase

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Demandbase gives GTM teams the clarity and confidence to build pipeline that truly moves the business.
dateFounded in 2007
location
San Francisco, California, USA
people-size501-1000 employees
web-link
http://www.demandbase.com

H1B Sponsorship

Demandbase has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (6)
2023 (8)
2022 (15)
2021 (4)
2020 (4)

Funding

Current Stage
Late Stage
Total Funding
$318M
Key Investors
Vista Credit PartnersSageview CapitalGreenspring Associates
2023-02-16Debt Financing· $175M
2017-05-25Series H· $65M
2015-07-15Series G· $30M

Leadership Team

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Gabe Rogol
Chief Executive Officer
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A
Abderrezak Kamel
Chief Technology Officer - Advertising
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Recent News

GlobeNewswire
Demandbase Appoints Growth CMO Rachel Truair to Define Pipeline AI Category
2026-01-09
Demandbase
Demandbase Introduces Sales Accelerator on Salesforce Appexchange to Connect B2B Advertising and Marketing Results with Sales Performance
2026-01-07
Demandbase
Demandbase Adds $15 Million in New Financing to Accelerate Growth of Marketing Platform
2026-01-07
Company data provided by crunchbase