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The Wendy's Company · 16 hours ago

Manager - Media

Dublin, OH

Full-time

Hybrid

Mid, Senior Level

$88K/yr - $154K/yr

7+ years exp

The Wendy's Company is a well-known fast-food chain that emphasizes a culture of openness and inclusiveness. They are seeking a Media Manager responsible for leading and executing media strategies to enhance brand awareness and drive customer engagement through innovative marketing solutions. The role involves developing media campaigns across social, digital, and data-led platforms while managing partnerships and agency relationships.

Food and BeverageRestaurantsSnack Food

Responsibilities

Directs and implements the social, digital, and data-led media creative strategy and investment in collaboration with internal teams, agency partners, and external partners

Enhance brand and product awareness through culturally relevant, innovative, and/or data-lead initiatives to result in business and audience growth

Build and evolves platform strategies by maintaining and building vendor relationships and fostering a deep understanding of the marketplace

Recommends selection of creator and talent relationships across various industries such as music, entertainment, and sports to amplify brand messaging and assists creative team in execution

Manages agency creative teams to optimize campaigns and strategies