CFA Institute · 1 day ago
Senior Product Manager , Web Content Management
Washington, DC
Full-time
Hybrid
Senior Level, Lead/Staff
$133K/yr - $200K/yr
10+ years expCFA Institute is the global leader in investment excellence and ethics. They are seeking a Senior Product Manager for Web Content Management to shape and advance their enterprise customer portal, driving a modern, personalized web ecosystem that connects members to learning and career growth.
Financial Services
Responsibilities
Define and maintain the strategic roadmap for the enterprise customer portal and authenticated web experience
Incorporate AI-driven opportunities such as intelligent content recommendations, predictive user needs, or automated insights into experience strategy
Assess market and technology trends, including advances in AI-powered personalization, search, analytics, and content management, to ensure CFA Institute stays ahead of industry standards
Own the end-to-end lifecycle for the customer portal, including discovery, requirements definition, prioritization, delivery, and iterative optimization
Develop an actionable, data- and AI-informed product roadmap aligned with business and user needs
Translate business goals into product objectives, KPIs, and measurable success criteria, including goals for AI-assisted engagement improvements
Lead discovery activities—including interviews and user research—to identify needs, pain points, and opportunities for digital and AI-supported improvements
Partner with Marketing, Learning, Certification, Member Services, Technology, and Data & Analytics to enable customer journeys that increasingly leverage AI-driven insights and personalization logic
Communicate product strategy, decisions, and progress clearly to stakeholders across the enterprise
Own and manage the product backlog, ensuring user stories incorporate AI capabilities, data requirements, and personalization considerations where relevant
Write high-quality user stories and acceptance criteria for engineering teams implementing content, personalization, and AI-enabled features
Partner with engineering, UX, architecture, and AI/ML teams to ensure solutions are user-centered, technically sound, ethically responsible, and aligned with governance standards
Support all sprint ceremonies, including backlog grooming, sprint planning, and retrospectives
Lead the product strategy for enterprise personalization, including rule-based and AI-driven models that enhance relevance and engagement
Partner with Data, Analytics, and MarTech teams to define segmentation, targeting, experimentation, and the foundations for machine-learning-powered personalization
Identify emerging technologies (e.g., recommendation engines, content automation tools, behavioral intelligence) that can improve the logged-in experience
Define KPIs for portal performance, engagement, usability, and AI-based personalization outcomes
Leverage analytics and AI-assisted insights to evaluate content performance, user behavior, journey friction points, and engagement opportunities
Use qualitative and quantitative data—including predictive analytics—to guide prioritization and iterative improvements
Ensure accessibility, localization, SEO, governance, and content integrity are upheld across all enhancements
Serve as a trusted collaborator across business and technology teams to ensure the customer portal supports enterprise-wide journeys and digital objectives
Evangelize the responsible use of AI to enhance customer experience, decision-making, and operational efficiency
Represent the product in governance processes, portfolio planning, and enterprise digital transformation efforts
Qualification
Required
Bachelor's degree in computer science or related discipline
Minimum of 10 years of experience in Information Technology with at least five years of demonstrated experience in leading testing and QE teams
Deep expertise with industry automated testing tools
Experience in developing testing strategy, plans and test cases
Experience with end to end (E2E) testing, systems and integrated testing
Experience working in and across both agile and waterfall Software Development Life Cycles (SDLC) including SCRUM, and Scaled Agile Framework (SAFe)
Strong knowledge and experience with build management tools, software configuration management systems and/or source code version control systems, technical architectures, and testing software and automation
Experience in project management, with skills necessary to interpret what is needed for the success of a project and to create appropriate schedules for timely delivery
Strong cross-functional partnership skills and ability to assess and evaluate priorities, including information gathered from multiple sources
Fluency in English required
Preferred
Ability to create new and unique ideas and an entrepreneurial spirit a plus
Global cultural orientation and working experience preferred
Benefits
Eligibility for an annual incentive bonus
A 12% employer contribution to a 401(k) or pension plan
A comprehensive medical benefits package
Comprehensive health coverage for you and your family
Generous leave and time off
Competitive retirement plans
Flexible work options
Wellness, education, and support programs
Company
CFA Institute
Our members and charterholders advance market integrity, trust, and transparency in their professions to build more sustainable, inclusive, and prosperous societies.
501-1000 employees
H1B Sponsorship
CFA Institute has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (2)
2022 (1)
2021 (1)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Margaret Franklin, CFA
President and CEO
Andrew Rome, JD, SHRM-SCP
Chief People Officer
Company data provided by crunchbase