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Cascades · 2 hours ago

Senior Marketing Insight Analyst

Wagram, NC

Full-time

Hybrid

Senior Level, Lead/Staff

$77K/yr - $115K/yr

10+ years exp

Cascades is a company dedicated to sustainable development and values its 10,000 talents. They are seeking a Senior Marketing Insight Analyst to leverage data for strategic market insights, collaborate with sales and marketing, and drive research initiatives to enhance customer satisfaction.

IndustrialManufacturingPackaging ServicesPaper ManufacturingRecycling

Responsibilities

Leverage several different sources of quantitative and qualitative data to uncover strategic market and customer insights

Build and present recommendations to Cascades’ senior management and top customers based on data collected in market intelligence, customer intelligence, consumer research or other data

Leverage your expertise in category management to stimulate your collaboration with sales and marketing

Work with Customer Insights Senior Manager to Identify gaps in supportive information and develop action plans to drive new research for your areas of responsibility

Establish satisfaction metrics across all customer touch points, analyze them and support the business units in developing their action plan for improvement

Work with the Commercial Excellence team to build and maintain specific solutions to leverage and increase data usage across the Tissue division

Manage relationship with data suppliers

Proactively learn about best practices and trends and recommend how they can be implemented at Cascades

Qualification

CPG insights experienceNielsen knowledgeCategory managementRetail landscape knowledgeData analysisStrategic thinkingProactive attitudeEnglish proficiencyFrench proficiencyCommunication skillsTeam spiritAttention to detail