Salesforce CRM Specialist jobs in United States
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Burtch Works · 1 week ago

Salesforce CRM Specialist

positionPhiladelphia, PA
timeFull-time
remoteHybrid
seniorityEntry, Mid Level
money$85K/yr - $95K/yr
date2+ years exp

Burtch Works is a mission-driven organization committed to improving customer engagement through modern digital marketing. The Email Marketing Specialist supports the organization’s CRM and marketing automation programs, playing a central role in designing, executing, and optimizing lifecycle communications.

RecruitingStaffing Agency

Responsibilities

Support the design and execution of multi-channel CRM programs, journeys, and automated campaigns across email and digital channels
Build, deploy, and manage marketing campaigns in Salesforce Marketing Cloud, ensuring proper tracking, segmentation, and reporting
Maintain and optimize CRM data hygiene, enrichment, and compliance in partnership with Salesforce teams and third-party vendors
Collaborate cross-functionally to ensure data flows accurately between systems, supporting seamless campaign execution and reporting
Implement tools, automations, and workflows that enhance marketing performance, scalability, and personalization
Monitor campaign performance, analyze results, and build reports highlighting progress toward key marketing operations goals
Support improvements to campaign management, data management, and reporting processes to enable insight-driven decision making
Manage the full lifecycle of digital marketing projects, coordinating timelines, deliverables, and stakeholder communication
Assist with onboarding and integrating new marketing technologies into the organization’s martech stack
Ensure all CRM and marketing activities follow data privacy regulations and organizational compliance standards

Qualification

Salesforce CRMSalesforce Marketing CloudEmail developmentMarketing automation toolsProject managementData governanceCommunication skillsCollaboration

Required

Bachelor's degree required; preference for business, marketing, engineering, or related technical fields
2–4 years of experience in CRM, digital marketing, campaign strategy, or marketing operations
Hands-on experience with email development, template management (HTML/CSS), and digital campaign execution
Proven experience with marketing automation tools such as Salesforce Marketing Cloud, Marketo, or HubSpot
Strong working knowledge of CRM best practices, data-driven marketing, segmentation, and personalization
Proficiency with Salesforce CRM and Marketing Cloud; understanding of journey building, triggers, and automations
Strong project management capabilities with the ability to manage multiple priorities in a fast-paced environment
Excellent communication and presentation skills; able to work effectively across technical and non-technical teams
Comfortable with data governance, compliance, and data security best practices
Self-starter with high energy, strong decision-making skills, and a positive, collaborative working style

Preferred

Experience in healthcare or other highly regulated industries preferred

Company

Burtch Works

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Burtch Works is an executive recruiting firm.
dateFounded in 2009
location
Evanston, Illinois, USA
people-size11-50 employees
web-link
https://www.burtchworks.com

Funding

Current Stage
Early Stage

Leadership Team

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Derek Newman
Chief Product Officer
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Recent News

PR Newswire
Burtch Works Recognized on the 2023 Inc. 5000 List for Hypergrowth!
2024-02-18
Business Journals
Burtch Works adds Stautberg as CFO, Zimmerman as vice president of operations
2023-03-06
Company data provided by crunchbase