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BBB National Programs · 4 days ago

Senior Attorney, Children’s Advertising Review Unit

McLean, VA

Full-time

Onsite

Senior Level

7+ years exp

BBB National Programs is a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. The Senior Attorney for the Children’s Advertising Review Unit will monitor child-directed advertising, ensure compliance with guidelines, and provide legal guidance to companies to protect children from deceptive advertising practices.

EventsNon Profit

Hiring Manager

Louis Longo

Responsibilities

Monitor and evaluate child-directed advertising online, on TV, in print and all other media, to assess compliance with CARU's guidelines

Monitor and evaluate websites and online services including apps and IoT products for compliance with CARU Guidelines and COPPA

Provide pre-clearance for CARU Supporters of child-directed advertising in all media, and of websites and apps prior to dissemination to public. This involves detailed assessment of all stages of media including but not limited to concepts, storyboards, rough cuts, websites, and mobile apps in BETA format. Provide detailed guidance to Supporters of any changes that need to be made to ensure compliance

Conduct investigations of non-compliant advertising or online data privacy practices. Draft, revise and edit publishable decisions with determinations and recommendations for CARU's cases. Research CARU, NAD (self-regulatory precedent) FTC, CPSC and other legal precedent as well as applicable statutes and regulations and apply relevant principles to the facts of each case

Correspond, consult with, and conduct in-person, virtual and phone meetings with company representatives from major advertisers, in-house and outside counsel, and scientific and marketing experts to review and critique their legal arguments, jurisdictional issues and assess and evaluate any supporting evidence

Prepare substantive presentations on relevant topics in the children's industry for CARU's online and in-person events and non-CARU events. Participate in the selection of topics, key-note speakers and other CARU event agenda items. Seek out speaking engagements for CARU

Review legal journals, trade publications and periodicals; attend seminars and conferences to keep abreast of emerging trends, new technology and recent developments in the law. Keep up on trends in child-directed marketing and academic literature

Qualification

Advertising law backgroundOnline data privacy lawSocial media familiarityLegal writing skillsPublic speaking experienceCustomer service skillsJudgmentFlexibility to travelChildren’s advocacy experienceTechnology trendsCOPPACCPAGDPRAdvertising/marketing law experienceTime management skillsAttention to detailProblem-solving skillsCommunication skillsGrowth mindset