Emerald · 16 hours ago
Vice President/Brand Director, Boutique Design
Alpharetta, GA
Full-time
Onsite
Director/Executive
$165K/yr - $175K/yrEmerald is seeking a strategic and design-driven Vice President / Brand Director to lead the Boutique Design portfolio. This role involves defining the creative vision for the brand and engaging with key stakeholders in the design community to ensure BDNY remains a premier marketplace for innovation in hospitality and lifestyle design.
ContentEventsMarketing
Responsibilities
Craft and execute a strategic vision that aligns business growth with creative excellence, reinforcing BDNY’s reputation as the leading design event for hospitality and lifestyle interiors
Inspire and lead cross-functional teams — sales, marketing, operations, and content — to bring the brand vision to life across every channel and touchpoint
Collaborate closely with design leaders, associations, and editorial partners to ensure BDNY reflects the latest thinking, trends, and innovations in design
Lead financial planning, budgeting, and forecasting for the event P&L, balancing creativity with commercial performance
Translate industry insights into actionable strategies that keep the brand ahead of market trends
Serve as a highly visible ambassador within the global design community, representing BDNY at key industry events, panels, and media opportunities
Build and nurture relationships with top interior designers, architects, hospitality brand executives, and manufacturers
Partner with the design community year-round through content, thought leadership, and collaborations that extend the BDNY brand beyond the show floor
Curate and convene conversations that inspire creative exchange, foster innovation, and strengthen the brand’s position as a thought leader in design
Develop a growth strategy that aligns exhibitor success with BDNY’s creative and experiential mission
Work closely with the Sales Director to shape a vibrant, design-centric floor plan that drives both engagement and revenue
Identify and create new sponsorship, activation, and experiential partnership opportunities that add value for exhibitors and attendees alike
Lead and support key account engagement and onsite rebooking initiatives
Champion the attendee experience — from inspiration to interaction — ensuring every element of BDNY reflects high design, creativity, and innovation
Collaborate with content, marketing, and operations teams to deliver immersive activations, installations, and educational programs that surprise and inspire
Guide messaging, storytelling, and brand expression across all platforms to maintain consistency, relevance, and emotional connection with the audience
Continuously evolve the event experience based on feedback and emerging design and cultural trends
Qualification
Required
Proven success leading large-scale design, hospitality, or creative industry events or brands
Deep understanding of the design ecosystem — from interior design and architecture to hospitality development and product manufacturing
Strong industry network and ability to engage meaningfully with senior leaders, designers, and creative visionaries
Inspirational leadership style that empowers teams and partners through collaboration, trust, and creative energy
Strategic, data-informed thinker who can balance design inspiration with business results
Exceptional communication, presentation, and negotiation skills
Proficiency in Microsoft Office; experience with CRM tools (Salesforce preferred)
Willingness to travel as required
Benefits
Unlimited vacation for exempt employees
Flexible working locations
401(k) plan with a company match
Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
Parental and caregiver leave
Dependent, commuter and FSA benefits
Professional development programs like Toastmasters
Mental wellness tools
Company
Emerald
Emerald create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills.
Founded in 2014
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Emilie Lewis
Senior Vice President & Brand Leader, MJBiz
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