Amazon · 2 days ago
Product Marketing Manager, High-Velocity Events Lead, Zappos FBA
New York, New York, USA
Full-time
Onsite
Mid Level
$98K/yr - $180K/yr
4+ years expAmazon, through its subsidiary Zappos, is seeking a High Velocity Event Lead responsible for strategizing and executing major sales events. This role involves orchestrating efforts across various teams to enhance customer engagement and ensure successful event outcomes.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Lead development of comprehensive event strategies and assortment frameworks months in advance; drive cross-functional alignment with buying, planning, pricing, and leadership to establish clear objectives, targets, and trade-offs
Own hero style selection strategy and deal portfolio composition; ensure product mix aligns with customer demand signals, brand priorities, and financial goals while balancing inventory investment and margin considerations
Serve as central point of coordination across multiple teams and functions; establish clear workback timelines, ownership structures, and communication cadences to ensure seamless execution
Partner with planning to develop accurate demand forecasts; proactively identify and resolve inventory risks, qualification gaps, and supply constraints that could impact event performance
Track event performance against targets throughout execution; identify opportunities and risks in real-time and activate appropriate levers to maximize results
Ensure event receives appropriate visibility across all relevant Amazon channels; advocate for Zappos placement in high-impact traffic drivers and coordinate marketing support across teams
Synthesize event learnings into actionable insights; facilitate post-event reviews with leadership and document recommendations to drive ongoing program evolution
Qualification
Required
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Bachelor's degree
Preferred
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Benefits
Equity
Sign-on payments
Medical
Financial
Other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-14
2026-01-14
2026-01-14
Company data provided by crunchbase