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Dole Food Company · 1 day ago

Social Media Community & Content Manager

Charlotte, NC

Full-time

Onsite

Mid, Senior Level

4+ years exp

Dole Food Company is seeking a Social Media Community & Content Manager to engage their digital community through social interactions and content development. The role involves community management, developing social strategies, and analyzing social metrics to enhance engagement and growth.

Food Processing

Responsibilities

Oversee the day-day community management of Dole social channels

Partner with digital and marketing to develop, create, and schedule organic social content across channels, growing engagement and conversion

Proactively engage in conversations with various components of the company in North America - Fresh Fruit products, licensing, sustainability, nutrition, etc. - to understand each area’s individual priorities and assess and prioritize how best to promote

Contribute to developing social strategies for scheduled campaigns, including as a participating member of the ideation team and as the keeper of the total social integration calendar provide guidance on timing as well as recommendations on opportunistic tactics to amplify

Attend live corporate and divisional events that include social media components, positively engaging and interacting with consumer audience, capturing content, executing and documenting activation

Assist and support marketing events group as needed

Leverage social listening tools across digital communities – employees, retail partners, influencers, business partners, consumers, stakeholders, activists and community leaders – to monitor and engage with social commentary

Analyze and report social and web metrics

Monitor in-process campaigns to make real-time determinations and recommendations for course correcting as well as gathering and reporting to department management post campaign metrics including analytical assessment of programs success

Build and execute paid media programs that drive user engagement and growth on new and existing platforms

Create real time content to complement pre-planned content

Respond to comments and direct messages in a timely manner, sometimes requiring after regular office hours or weekends

Research and select imagery for Dole Nutrition News newsletter

Upload newsletter articles to dole.com website, build and schedule internal and external email distribution to subscribers

Manage relationships externally with social platforms on their direction, best practices, and new opportunities and maintain Business Manager accounts across channels

Maintain awareness of trends in the social media space and understand opportunities to insert Dole

Initiate planning, development and execution of a Dole response

Identify and escalate potential issues, complaints, and watchouts

Be available for real time posting during crisis period

Identify content partners, research and vet influencer requests and help plan and manage influencer campaigns

Stay up-to-date with new platforms, content formats, and practices to keep our channels relevant

Maintain a positive and high energy environment of the Dole pages

Perform other duties as assigned

Qualification

Social media strategyCommunity managementContent creationGoogle AnalyticsSEO content developmentSocial media channelsSocial listening toolsVideo editingLive stream platformsMarketing principlesCommunication

Required

4-5+ years of social media community content and social media strategy development management experience

Knowledge of marketing principles

Experience with social media channels including Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, TikTok, etc

Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers

Ability to quickly make decisions under pressure and determine best responses to posts

Experience with Google Analytics and SEO content development and performance tracking

Experience with social media community management and listening tools like Meltwater

Excellent written and oral communication skills

Ability to sit and use a computer, answer phones and utilize a variety of office equipment for extended periods of time

Ability to attain, retrieve from ground level, maneuver and position self to set up a booth and distribute merchandise to the public

Ability to walk an extended distance and stand for extended period of time, move about inside the office or outside during events

This position requires the ability to lift items weighing up to 40 pounds to waist level

Ability to observe details, identify colors and color hues accurately

The normal hours of work will be 8:30 am to 5.30 pm, Monday through Friday, but due to the nature of the business, events that take place during weekends or outside of normal work hours, the role requires the employee to be flexible as the position demands

From time to time, the role may involve occasional travel, including international travel

Bachelor's degree in Marketing, Communications, or related field required