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Zillow · 16 hours ago

Content Writer and Strategist

United States

Full-time

Remote

Senior Level

$91K/yr - $145K/yr

5+ years exp

Zillow is reimagining how people navigate the real estate market, and they are seeking a Content Writer and Strategist to support their B2B content needs. This role involves crafting engaging content such as articles, emails, and video scripts to assist real estate professionals, while collaborating with marketing colleagues and creative teams to achieve strategic goals.

MarketplaceOnline PortalsPropTechReal Estate

Comp. & Benefits

Responsibilities

Serves as a content review specialist by maintaining the consistency of written copy for company web products and setting editorial style

Edits, writes and enhances copy to meet established tone and style requirements

Serves as communicator to design community with current and complete information

Provides continuing content development and ensures consistency of web site

Undertakes HTML editing and proofreading web pages

Works internally with team members and programming, as well as external web site development teams

Craft accurate and compelling articles, emails, video scripts, and more for real estate agents who use Zillow

Serve as a creative partner to Marketing colleagues, advising on how content can best support their strategic goals

Quickly develop ideas into assets that grab attention and drive action

Work at the forefront of B2B services that are a driving force within Zillow and a key enabler as we build the real estate platform of the future

Partner with Marketing colleagues to influence how content can best support our professional audiences and achieve our business goals

Go deep into content creation, working with a versatile Studio team to craft high-quality, richly informative pieces across a range of lengths and formats

Understand the world of real estate from the inside, and hear about the latest market and industry trends from internal research and experts

Qualification

B2B content creationStrategic educational contentContent formats expertiseReal estate knowledgeFigma familiarityWordPress familiarityEditing skillsData-driven writingStrategic problem solvingWriting skills

Required

5+ years of related experience, or equivalent work experience

Demonstrated expertise in creating strategic educational content at high velocity for a brand, ideally in a B2B context

Expertise working in a variety of content formats (articles, emails, scripts, etc.)

Outstanding writing and editing skills

Sound working knowledge of current web content development practices

Preferred

Real estate industry experience and knowledge is preferred but not required

Familiarity with Figma and WordPress is a plus but not required

Benefits

Equity awards based on factors such as experience, performance and location

Company

Zillow

Glassdoor3.9

Zillow is an online real estate marketplace for finding and sharing information about homes, real estate, and mortgages. It is a sub-organization of Zillow Group.

Founded in 2005

Seattle, Washington, USA

5001-10000 employees