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Siemens · 12 hours ago

Global Marketing Manager OT Cybersecurity and Electrical Services

Buffalo Grove, IL

Full-time

Onsite

Senior Level

$112K/yr - $193K/yr

7+ years exp

Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare. They are seeking a dynamic and experienced Global Marketing Manager to lead the marketing strategy for their Operational Technology Cybersecurity and Electrical Services portfolio worldwide, responsible for shaping the global marketing vision and driving demand generation.

Artificial Intelligence (AI)ConsultingCyber SecurityInternet of Things

Responsibilities

Developing and executing global marketing strategies for OT Cybersecurity and Electrical Services, including integrated campaigns, content creation, and go-to-market plans

Collaborating with cross-functional teams (Technical Units, Regional Marketing, Communications, Offer Management, and Sales) to ensure alignment with overall business objectives

Defining and articulating the value proposition for OT Cybersecurity and Electrical Services, emphasizing risk mitigation, compliance, and operational continuity

Leading the strategic narrative for these offerings, guiding demand generation and sales enablement efforts to strengthen market positioning

Creating compelling, customer-focused content for digital platforms, sales collateral, thought leadership pieces, and event materials

Leveraging market intelligence and competitive insights to identify growth opportunities and refine marketing initiatives

Conducting research and benchmarking to stay ahead of industry trends, regulatory changes, and emerging threats in OT environments

Driving global campaign execution in collaboration with regional teams, ensuring consistent messaging and brand positioning across all markets

Promoting Siemens’ leadership in OT Cybersecurity and Electrical Services through innovative marketing approaches and strategic partnerships

Continuously optimizing marketing performance by applying best practices and data-driven insights

Qualification

B2B marketingOT CybersecurityElectrical ServicesMarket researchDigital marketing toolsFluent in EnglishProject managementCommunication skillsCross-functional collaboration