Nike · 11 hours ago
Senior Manager, Sports/Train Brand Marketing, NYC
New York, New York
Full-time
Onsite
Senior Level, Lead/Staff
$126K/yr - $266K/yr
8+ years expNike, Inc. is a leading brand that seeks to explore potential and push boundaries in the sports industry. They are looking for a highly experienced Senior Brand Manager to lead their Multi-Sport and Training Brand Marketing efforts in New York City, focusing on connecting with high school teen athletes and executing innovative marketing strategies.
ApparelE-CommerceFashionLifestyleProduct DesignRetailSporting Goods
Responsibilities
Obsess the New York City HS Sports teen athlete and their needs, consistently delivering experiences that connect with them and their community
Build and deliver the New York City brand strategy for our multisport offense with a focus on Football, Baseball, Tennis, and Golf
Lead, manage, and develop your direct report
Build and deliver Seasonal plans and drive activations against key sports moments such as but not limited to, NFL Kick Off, US Open, Subway Series, Win Reactives
Develop, plan and execute a grassroots Football strategy for the HS teen athlete, inclusive of Girls Flag
Build and nurture relationships with the NYC sports leagues, athletes, communities, grassroots partners
Partner with Nike Sports Marketing to elevate Athlete storytelling and integration into New York City programming and activations
Support an end-to-end insight process, regularly feeding insights and trends from NYC consumers back up through the organization
Work cross functionally with our NYC Energy and Sportswear team to ensure the intersection of Sport and Sport culture is infused across plans, as well as uncovering cross sport opportunities with Running, Basketball and Soccer
Track and manage seasonal campaign progress, including recapping and teardowns and having a pulse on the city consumer to feed insights back
Qualification
Required
Bachelor's degree in Marketing, Business, Communications or a closely related field. Will accept any suitable combination of education, experience, and training
8+ years of experience in brand marketing or related experience with a deep understanding
Demonstrated genuine passion and deep understanding of sports, culture, fashion, trends and growing the sport across high school teens
Extensive knowledge of the Nike football, tennis and golf athlete portfolio
Digital first mindset with strong initiative and curiosity to cultivate innovation
External facing experience with league and retail partners
Exceptional verbal and written communication skills
Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
Team Leadership: Leads by example, with the ability to instill trust & confidence in the team. Brings energy and confidence into every room
Creativity & Inspiration: Creative strategist that drives bold, insight-led ideas and inspires and motivates others to be fearless in their thinking
Expert Communicator: Quarterbacks the cross-functional offense and represents New York City across the Nike matrix and externally
Marketing Expertise: A marketer who is passionate about seeking insights and building strategies to serve the sports teen athlete, tapping into the richness and insights from New York City
Grow Yourself. Constantly pushing yourself to learn, expand and grow through a curious and infinite mentality
Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view
Acts with Courage. You take informed risks and showcase a bold, creative and innovative mentality
Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives
Champions Effective Partnership. This role will be the driver of collaboration with a process-oriented approach and finding ways to drive efficient work
Values Differences. You understand and prioritize the value of diversity in its most vast definition. You listen and amplify every voice
Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business
Thinks Strategically. You envision a future that doesn't exist. You translate consumer insights into opportunities that can be converted into clear strategic direction
Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create
Company
Nike
Nike is a retail brand that provides the sale of apparel, footwear, sports equipment, and accessory products.
10001+ employees
H1B Sponsorship
Nike has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (340)
2024 (302)
2023 (328)
2022 (543)
2021 (426)
2020 (253)
Funding
Current Stage
Public CompanyTotal Funding
$239MKey Investors
Pershing Square Capital Management
2024-08-17Post Ipo Equity· $239M
1980-12-02IPO
Leadership Team
Elliott Hill
President and Chief Executive Officer
Muge Erdirik Dogan
EVP & Chief Technology Officer, NIKE, Inc.
Recent News
The Motley Fool
2026-01-11
2026-01-11
Company data provided by crunchbase