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SpruceID · 4 days ago

Public Sector Sales

United States

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

SpruceID builds privacy-preserving digital identity solutions and partners with public-sector organizations to modernize identity services. The role involves leading sales efforts in U.S. state, local, education, and federal markets, establishing a sales pipeline, and navigating government procurement processes to drive growth.

AnalyticsBlockchainCryptocurrencyEnterprise SoftwareIdentity Management

Responsibilities

Establish a public-sector deal pipeline – Drive both inbound and outbound opportunities across U.S. SLED and federal markets to build a robust sales funnel

Install a CEO-grade sales operating system – Implement rigorous pipeline management, forecasting, and performance metrics to provide predictable results

Define ideal customer profiles (ICP) and offers – Identify target government customer segments and package SpruceID’s solutions into compelling, needs-based offers for those audiences

Build and enforce CRM discipline – Develop consistent processes and data hygiene in our CRM, ensuring all leads, opportunities, and outcomes are meticulously tracked and analyzed

Launch outbound and inbound engines – Kick off targeted outbound campaigns and scalable inbound marketing programs to generate qualified leads and maintain steady deal flow

Navigate government procurement & compliance – Work closely with internal teams (delivery, security, legal, product) to clear procurement hurdles, address security requirements, and satisfy regulatory gates throughout the sales cycle

Lead early strategic deals – Personally drive and close initial high-impact deals, converting early services-led wins into repeatable product success stories that set the stage for scalable growth

Qualification

Public sector salesEnterprise software salesSales systems buildingCRM tools expertiseCommunication skillsCross-functional leadership

Required

8+ years in enterprise software sales or business development, with significant focus on public sector (government) clients

Proven track record of selling to state and federal government customers – navigating RFPs, procurement processes, and security reviews – and working closely with internal delivery, security, and legal teams to win complex contracts

Demonstrated ability to build and scale sales systems and processes from the ground up, bringing structure, metrics, and discipline to a nascent function

Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels (from technical staff to senior government executives)

Data-driven, process-oriented approach to sales management, with hands-on expertise in using CRM tools, pipeline analytics, and forecasting to drive decision-making

Strong leadership and collaboration skills; able to partner effectively with product, engineering, delivery, and executive teams to align sales efforts with product roadmaps and successful implementations

Based in the U.S. and willing to travel as needed to meet with government clients and attend company events (significant travel expected for on-site engagements)