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FWD People · 1 day ago

Creative Director, Copy

Brooklyn, NY

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

FWD People is a company focused on making healthcare human. As the Creative Director, Copy, you will define the voice of healthcare brands and lead a team of writers in translating complex medical information into compelling narratives across various channels.

Brand MarketingPhotographySEOUX DesignWeb Design

Responsibilities

Translate Science and Strategy Into Story — Partner with account, strategy, creative, and medical teams to translate complex scientific and medical information into memorable, engaging messages for both healthcare professionals and consumers, ensuring accuracy while making it accessible, resonant, and emotionally powerful

Drive Healthcare Copy FWD while Elevating Standards and Craft — Partner with brand, strategy, and account leads to craft campaign concepts that are bold, distinctive, and aligned to brand personality and business goals. Oversee all copy deliverables for accuracy, compliance (including AMA style), and creative integrity. Raise the bar for clarity and originality

Lead Campaign Storytelling — Own the creative direction of copy across digital, social, video, experiential, and print. Shape headlines, narratives, and messaging frameworks that bring healthcare brands to life

Inspire and Mentor Writers — Coach a high-performing copy team. Push for craft, clarity, and originality while creating a culture of collaboration, feedback, and growth

Run the Room — Present creative internally and externally with authority, clearly tying ideas back to strategy and communication objectives

Collaborate Across Disciplines — Work side-by-side with art directors, designers, strategists, and medical editors to deliver integrated creative that’s greater than the sum of its parts

Stay Ahead of What’s Next — Keep a pulse on cultural trends, healthcare industry shifts, and content innovation—applying them to make our work fresh and relevant

Qualification

Healthcare copywritingCreative leadershipCampaign developmentMedical communicationCross-disciplinary collaborationPresentation skillsTeam mentoringCuriosity about healthcareStorytellingStrategic thinkingSense of humorOwnership without ego

Required

Around 11+ years of copywriting and creative leadership experience in an agency environment, with a strong portfolio of healthcare work

Expertise translating complex medical and scientific concepts into clear, compelling, human language — you've partnered with medical executives and know how to partner with them to create copy that resonates with everybody else

A track record of shaping and selling big campaign ideas across multiple channels — you can point to success stories and walk us through your ownership from concept through delivery

Excellent communication and presentation skills — hopefully the broader communication piece goes without saying, but the ability to present is crucial at this level. You show up with confidence and can win the room and rally stakeholders

You're comfortable in fast-paced, entrepreneurial environments where priorities shift

A sense of humor. You always take your work seriously, but not always yourself

Ownership without ego. You're a big picture thinker who doesn't sweat being in the weeds to deliver excellence. We take our no jerk policy seriously and so should you