Counter · 2 weeks ago
Social Media Manager & Content Creator
Santa Monica, CA
Full-time
Hybrid
Mid Level
$100K/yr - $120K/yr
3+ years expCounter is a startup revolutionizing the beauty industry with a commitment to clean products and community engagement. The Social Media Manager & Content Creator will be responsible for developing and executing the social media strategy, creating engaging content, and managing the brand's presence across various platforms.
BeautyE-CommercePersonal Care and HygieneRetail
Hiring Manager
Mark Angeles
Responsibilities
Develop and execute Counter’s social media strategy and day-to-day management across Instagram, TikTok and other platforms to drive engagement, growth, and awareness
In partnership with the Creative Director, ability to create and support the direction of social content — including short-form video, behind-the-scenes moments, campaign storytelling, and event coverage. Demonstrates a willingness to experiment with new formats and creative approaches to support engagement and reach
With an ear for sharp, clever language, craft brand-right copy for social captions and video
Support social shoots and day-to-day content by contributing design direction, creating clear briefs, and providing thoughtful feedback to designers and videographers, as needed. Ensure all social output maintains brand consistency while continuing to evolve the brand visually
Manage the social calendar and collaborate cross-functionally with Integrated Marketing Director, Brand Marketing Manager, as well as VP of Comms to align with product launches, animations, and key brand moments
Identify trends and cultural moments that ladder up to overarching brand narrative
Analyze and report against KPIs such as engagement, reach, growth, and content performance to inform ongoing content strategy. Use data-driven insights to refine strategies and improve the effectiveness of future campaigns
Own community engagement strategy and ensure brand voice is consistent across all channels
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
3+ years of experience in social media management, content creation, or digital marketing, preferably within the beauty, wellness or lifestyle
Strong proficiency in design and editing software such as Adobe Creative Suite, CapCut or similar tools
Familiarity with content creation tools (Canva), social media management tools, project management (Monday.com), and social listening platforms
Experience managing social media accounts for a brand, with a proven track record of growing engagement and reach
Strong understanding of analytics tools (e.g., Meta Business Suite, Google Analytics, or third-party social analytics tools) to track performance and inform strategies
Preferred
Experience working with influencers is a plus
Company
Counter
A new prestige beauty brand founded by Gregg Renfrew, the visionary founder and former CEO of Beautycounter.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase