Counter · 15 hours ago
Social Media Manager & Content Creator
Santa Monica, CA
Full-time
Onsite
Mid Level
$100K/yr - $120K/yr
3+ years expG2G Ventures, PBC is a startup revolutionizing the beauty industry by defining the standard of 'clean.' The Social Media Manager & Content Creator will build Counter's presence across social platforms, develop engaging content, and ensure alignment with brand goals.
BeautyE-CommercePersonal Care and HygieneRetail
Hiring Manager
Mark Angeles
Responsibilities
Develop and execute Counter’s social media strategy and day-to-day management across Instagram, TikTok and other platforms to drive engagement, growth, and awareness
In partnership with the Creative Director, ability to create and support the direction of social content — including short-form video, behind-the-scenes moments, campaign storytelling, and event coverage. Demonstrates a willingness to experiment with new formats and creative approaches to support engagement and reach
With an ear for sharp, clever language, craft brand-right copy for social captions and video
Support social shoots and day-to-day content by contributing design direction, creating clear briefs, and providing thoughtful feedback to designers and videographers, as needed. Ensure all social output maintains brand consistency while continuing to evolve the brand visually
Manage the social calendar and collaborate cross-functionally with Integrated Marketing Director, Brand Marketing Manager, as well as VP of Comms to align with product launches, animations, and key brand moments
Identify trends and cultural moments that ladder up to overarching brand narrative
Analyze and report against KPIs such as engagement, reach, growth, and content performance to inform ongoing content strategy. Use data-driven insights to refine strategies and improve the effectiveness of future campaigns
Own community engagement strategy and ensure brand voice is consistent across all channels
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
3+ years of experience in social media management, content creation, or digital marketing, preferably within the beauty, wellness or lifestyle
Strong proficiency in design and editing software such as Adobe Creative Suite, CapCut or similar tools
Familiarity with content creation tools (Canva), social media management tools, project management (Monday.com), and social listening platforms
Experience managing social media accounts for a brand, with a proven track record of growing engagement and reach
Strong understanding of analytics tools (e.g., Meta Business Suite, Google Analytics, or third-party social analytics tools) to track performance and inform strategies
Creator Mindset: A strong portfolio showcasing your ability to fluently and strategically storytell across platforms
Strategic Thinker: Ability to think strategically and translate business objectives into compelling visual content strategies and executions
Strong Communication Skills: Excellent communication and collaboration skills, with the ability to effectively articulate creative ideas
Adaptability: Flexibility to adapt to fast-paced, e-commerce environment and evolving priorities, with a proactive and solution-oriented mindset
Attention to Detail and Accountability: Meticulous attention to detail, ensuring all visual content meets quality standards and brand guidelines
Knowledge of Social Media Trends: Up-to-date knowledge of social media trends, platform algorithms, and emerging visual content formats
Preferred
Experience working with influencers is a plus
Company
Counter
A new prestige beauty brand founded by Gregg Renfrew, the visionary founder and former CEO of Beautycounter.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase