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RedSeal, Inc. · 11 hours ago

Senior Technical Product Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

RedSeal, a pioneer in proactive exposure management, is seeking a Senior Technical Product Marketing Manager to bring their products to life through compelling messaging and content. This role is crucial for shaping promotion strategies and enabling the sales team to effectively communicate outcomes to target audiences.

AnalyticsComputerCyber SecurityMobileSecuritySoftware

Comp. & Benefits

Responsibilities

Scale our product marketing function (and core processes) with a focus on driving pipeline, solution value, and customer value realization

Be the specialist on our existing customers and potential buyers and influencers, shaping personas, key use cases and industry specific scenarios

Establish the positioning of RedSeal solutions, including developing and maintaining our key differentiators, value propositions, and messaging

Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights on key competitors. win/loss analysis, battle

Work with product and sales teams to coordinate and lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations

Drive the strategic GTM direction for enterprise market growth, including developing core use cases, buyer messaging, and sales plays

Enable our sales teams with customer value oriented materials such as pitch decks, objection handling, RFP templates, website copy, long form content, blogs, collateral, stats and facts, and demo videos

Manage and ensure the success of customer engagement initiatives, including advocacy, references, and community

Stay ahead of exposure management trends and emerging threats, ensuring messaging and content remain timely and impactful

Influence product roadmap by incorporating insights from analysts, market research, competitive developments, customer feedback, and hands-on exploration of the platform

Set clear goals and product marketing Key Performance Indicators with support from the team

Qualification

Cybersecurity experienceProduct marketingNetworking technologiesSecurity frameworksProject managementCommunication skillsSalesforce.comHubSpotMS Office

Required

10+ years of experience in cybersecurity

Understanding of Networking and Network Technologies, malware and threat actors, process-based security controls, vulnerability management, and exposure management

Preferred

5+ years in product marketing, preferably in smaller organizations

Knowledge of a various security frameworks including Zero Trust, Continuous Threat Exposure Management (CTEM) and compliance frameworks including STIG, CIS, PCI DSS, NERC CIP, and CMMC

Fluency in recent news, cybersecurity trends, and regulatory changes and able to translate that knowledge into concrete strategic actions

Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant marketing content

Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines

Success in developing strong internal and external relationships

Proven ability to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities

Excellent written and verbal communication skills

Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), and sales and marketing tools (Salesforce.com, HubSpot)

Company

RedSeal, Inc.

RedSeal, a pioneer in proactive exposure management, helps organizations see, understand, and secure their hybrid digital environments—spanning IT, remote, OT, cloud, and IoT.

Founded in 2004

Sunnyvale, California, USA

51-200 employees