Brex · 18 hours ago
Senior Marketing Operations Manager, Product-Led Growth
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$135K/yr - $168K/yr
4+ years expBrex is the AI-powered spend platform, providing integrated corporate cards, banking, and global payments. The Senior Marketing Operations Manager will be responsible for managing the systems and infrastructure that drive Brex's Product-Led Growth, focusing on digital acquisition and marketing performance optimization.
BankingCredit CardsFinancial ServicesFinTech
Responsibilities
Own and evolve the PLG martech ecosystem—including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations—to ensure a best-in-class, scalable, and reliable infrastructure
Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations
Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery
Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics
Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration
Collaborate with Paid Growth to ensure high-quality tagging, attribution, and channel measurement across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads
Partner cross-functionally with CX, Operations, Sales, and Web teams to support chatbot and live chat experiences on Brex.com — including qualification logic, routing workflows, data capture, and integration with downstream teams. Serve as the Marketing Operations lead ensuring technical implementation, measurement, workflow orchestration, and operational governance, even in a co-owned model
Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health, funnel friction, conversion behavior, and growth loops
Identify opportunities to automate manual processes using Zapier, Segment, Marketo programs, and AI agents to improve speed, accuracy, and scale
Troubleshoot and resolve issues across systems (Segment, GA, Marketo, Salesforce), maintaining a high-quality data environment and rapid operational velocity
Qualification
Required
4+ years in Marketing Operations, Growth Operations, or Digital Systems roles supporting PLG or digital-first acquisition funnels
Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking frameworks
Strong analytical capabilities related to experimentation, attribution, and funnel performance measurement
Experience supporting paid acquisition workflows across Google, LinkedIn, Meta, and other digital channels
Experience partnering with cross-functional teams (CX, Operations, Sales, Web) to manage or enhance chatbot and/or live chat experiences—including qualification, routing, data models, and workflows—even when operational ownership is distributed across teams
Demonstrated experience driving operational efficiency and automation through workflow orchestration tools (Zapier, agentic AI systems, CDP-triggered workflows)
Track record of evolving or modernizing a marketing tech stack toward a future-state architecture
Experience collaborating closely with Product, Web Engineering, and Data teams
Preferred
Experience at FinTech or SaaS companies with PLG or self-serve onboarding models
Experience using AI and automation to scale marketing workflows, such as generative personalization, predictive scoring, and automated experiment QA
Comfort building integrated workflows between CMS (Sanity) and acquisition tracking systems
Familiarity with customer journey analytics tools such as Amplitude, Mixpanel, or similar
Demonstrated ability to document architecture, propose long-term solutions, and operationalize complex systems with cross-functional partners
Understanding of digital identity verification steps and risk-aware conversion optimization
Familiarity with Lead-to-Product connective processes (where website signups eventually feed the GTM funnel)
Knowledge of ABM or enterprise programs is a plus for hybrid funnel interactions
Benefits
Equity and other forms of compensation may be provided as part of a total compensation package
Company
Brex
Brex is a financial service and technology company that provides business credit cards and cash management accounts.
1001-5000 employees
H1B Sponsorship
Brex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (50)
2023 (53)
2022 (65)
2021 (70)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
$1.7BKey Investors
CitiTiger Global ManagementDST Global
2025-01-13Debt Financing· $235M
2023-07-25Series Unknown
2022-05-18Series D
Leadership Team
Pedro Franceschi
Founder and CEO
James Reggio
Chief Technology Officer
Recent News
2026-01-05
2025-12-24
2025-12-12
Company data provided by crunchbase