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ArtForm Business Solutions · 8 hours ago

Digital Strategist

United States

Full-time

Remote

Mid Level

ArtForm Business Solutions is an AI-Enhanced digital agency focused on delivering measurable results for organizations. They are seeking a results-driven Digital Strategist to develop and execute integrated digital strategies across various channels, manage web experiences, and leverage AI tools to optimize marketing performance.

AdvertisingAnalyticsDigital MarketingInformation TechnologyWeb DesignWeb Development

Responsibilities

You’ll develop and execute integrated digital strategies across paid search (SEM/PPC), paid social, SEO, email marketing, content marketing, and website experiences

You’ll manage and optimize websites as performance assets, not static brochures

This includes maintaining and updating WordPress sites, publishing blogs and landing pages, improving UX and conversion paths, and ensuring SEO and technical health

You’ll use HubSpot as a core growth platform, not just an email tool

This includes managing CRM data, building workflows, segmenting audiences, launching email and nurture campaigns, and creating dashboards that tie marketing activity to real performance

You’ll design and maintain HubSpot-powered funnels, ensuring clean lead capture, scoring, routing, and attribution between marketing and sales

You’ll launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms

You’ll continuously test creative, audiences, and messaging to improve efficiency and performance, working closely with creative teams to deliver high-impact ads and landing pages

As part of an AI-Enhanced agency, you’ll actively use AI tools (ChatGPT, HubSpot AI features, Midjourney, Canva AI, and others) for research, ideation, content development, workflow automation, and performance analysis

You’ll apply prompt engineering best practices to ensure outputs are accurate, on-brand, and aligned with client goals — and you’ll stay curious about emerging tools that improve results

You’ll work cross-functionally with design, development, creative, client services, and operations teams to plan and execute cohesive digital initiatives

You’ll provide project leadership using tools like Monday.com and HubSpot to manage timelines, tasks, and deliverables with clarity and accountability

You’ll serve as a primary client contact, confidently presenting digital strategies, campaign results, insights, and clear recommendations

You’ll analyze performance using Google Analytics, HubSpot reports, and ad platform data, translating numbers into actionable next steps that drive improvement

You’ll help develop and manage social media content calendars, schedule posts, monitor engagement, and support community interaction

Qualification

Digital marketing strategyHubSpot managementSEO optimizationPaid media managementWordPress managementGoogle AnalyticsEmail marketingProject management toolsAnalytical skillsAI tools proficiencyCollaboration skills

Required

You should bring hands-on experience managing integrated digital marketing programs, including paid media, SEO, email marketing, content, and web optimization

You have strong HubSpot experience, including CRM management, workflow automation, list segmentation, email marketing, reporting, and analytics — and you understand how HubSpot supports full-funnel performance

You're comfortable managing WordPress websites, including content updates, basic troubleshooting, plugin management, and SEO best practices

You understand how web UX, paid media, SEO, and email intersect to influence conversions and pipeline

You have experience collaborating cross-functionally with designers, developers, and project managers, and you can provide clear direction and feedback

You're proficient with email marketing platforms such as HubSpot, Mailchimp, or Constant Contact

You're comfortable using project management tools like Monday.com and HubSpot to track work, timelines, and deliverables

You have strong analytical skills and can interpret data from Google Analytics, HubSpot dashboards, and advertising platforms to optimize performance

You communicate clearly and confidently with both internal teams and external clients

At a minimum, you're comfortable using AI tools to support marketing work and evaluating AI-generated outputs for accuracy, tone, and alignment

Preferred

Video production and editing experience is helpful but not required

More advanced candidates may have experience with prompt engineering, AI-assisted content creation, automation workflows using HubSpot, Zapier, or Make, and an understanding of AI ethics and data privacy considerations in marketing