Paysafe · 1 day ago
Marketing Strategy Manager
Jacksonville, FL
Full-time
Hybrid
Mid, Senior Level
5+ years expPaysafe is a leading payments platform that enables businesses and consumers to connect and transact seamlessly. The Marketing Strategy Manager role is crucial for developing co-marketing strategies that drive growth across both B2C and B2B sectors, focusing on actionable marketing plans and partner activation.
Financial ServicesFinTechMobile PaymentsRisk Management
Responsibilities
Build and own a holistic co-marketing strategy, across B2C and B2B, that treats partner activation as a full-funnel commercial lever—not just a set of marketing channels
Develop annual and quarterly co-marketing plans tied to commercial goals, product priorities, and marketplace dynamics
Identify, evaluate, and prioritize consumer and merchant partners for collaborative marketing and commercial programs
Create scalable co-marketing playbooks, value propositions, and enablement frameworks
Manage internal and external relationships, ensuring alignment on goals, deliverables, and timelines
Evaluate merchant-side capabilities (e.g., improved onsite placements, in-checkout visibility, co-branded product surfaces) to enhance conversion and joint value
Lead alignment across marketing, sales, and product to prioritize the highest-value co-marketing opportunities
Translate commercial needs and product capabilities into unified partner propositions
Serve as the conduit between go-to-market teams and product teams to ensure co-marketing opportunities influence both partner conversations and product roadmaps
Define measurement frameworks across funnel metrics, revenue, cost sharing, and partner value creation
Collaborate with analytics teams to evaluate partner potential and quantify upside across both marketing channels and merchant product surfaces
Qualification
Required
Bachelor's or educational degree in Marketing, Business, Communications, or related field, required; or additional experience in lieu of education, required
Minimum of 5 years' experience in marketing strategy, with a strong focus on commercial outcomes in B2C and B2B sectors
Strong analytical skills, with the ability to interpret complex data and make data-driven decisions
Excellent communication, negotiation, and stakeholder management skills
Excellent project management skills with the ability to manage multiple projects simultaneously
Ability to work independently as well as collaboratively within a team
Adaptability and willingness to learn new skills and technologies
Strong cross-functional leadership skills with ability to influence marketing, sales, and product
Data-driven approach; comfort with analytics dashboards, A/B testing, and ROI modeling
Exceptional communication, storytelling, and partner relationship management skills
Fluent English (written & spoken) is a requirement
Preferred
Preferred previous experience in business consulting or strategic positions within FinTech sector
Knowledge of videogaming and gambling industries is advantageous
Any other fluent language will be considered a plus
Company
Paysafe
Paysafe is a global payments provider offering a range of payments solutions for businesses and consumers.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2B2021-03-31Post Ipo Equity· $2B
2017-08-04Post Ipo Equity
2015-12-23IPO
Leadership Team
Bruce Lowthers
Chief Executive Officer
Christopher W. Russell
Former CEO, now Non Executive Director and Senior Advisor to Managment of Skrill USA, Inc.
Recent News
2026-01-13
2025-12-18
Company data provided by crunchbase