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Adswerve, Inc. · 1 day ago

Lead MarTech Product Strategist

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $150K/yr

6+ years exp

Adswerve is an award-winning data, media, and tech consultancy that helps brands and agencies unlock new growth opportunities. The Lead MarTech Product Strategist will define the strategic path for clients' MarTech stacks, mentor junior talent, and manage project teams to ensure delivery of impactful solutions.

AdvertisingAnalyticsBusiness IntelligenceConsultingDigital MarketingInformation ServicesInformation TechnologyMarketingPredictive Analytics

Culture & Values

H1B Sponsor Likely

Responsibilities

Architect comprehensive MarTech roadmaps that align with long-term client growth trajectories and business objectives

Lead enterprise-level Adobe Experience Cloud (e.g. AJO, CDP, AEP) projects with minimal guidance, serving as the primary point of contact for sensitive or high-level strategic discussions

Anticipate client needs and potential roadblocks, surfacing new business opportunities and putting "failsafes" in place before issues arise

Own the delivery of client projects from a value perspective, shifting focus from "completing tasks" to "driving measurable business impact.”

Manage project teams comprising multiple MarTech resources, ensuring cohesive delivery on complex initiatives

Act as the final line of defense for quality; perform QA and sign-offs for team members’ work and guide colleagues on quality requirements

Regularly build, optimize, and document internal team standards, processes, and knowledge-sharing banks to support team scalability

Provide broad technical strategy across diverse MarTech tools, with a lean toward AEP, AJO, CDP, and/or Target

Qualification

Adobe Experience CloudAdobe Journey OptimizerAdobe TargetAdobe Experience PlatformMarketing technology experienceProject managementQuality assuranceInternal SOPsMentoringCommunication skills

Required

Proven experience with Adobe Journey Optimizer including (1) cross-channel journeys, (2) aligning web, mobile, email, and paid media into a cohesive journey strategy and (3) a clear understanding of real-time vs. batch decisioning tradeoffs

6–8+ years of experience in marketing technology, with a proven track record of managing complex stacks and data integrations

Demonstrated experience moving from tactical implementation to high-level strategy (e.g., leading digital transformation or stack consolidation projects)

5+ years of experience with Adobe Target including (1) experience designing, executing, and scaling A/B, multivariate, and personalization programs, (2) a strong understanding of decisioning methods (on-device, server-side, at-edge) and (3) the ability to translate business goals into test hypotheses and experience designs

Strategic understanding of the Adobe Experience Platform (AEP) scope and toolset and how the products integrate at the platform level

Proven experience managing project teams and mentoring junior-to-mid-level strategists or specialists

Exceptional ability to communicate complex technical concepts to non-technical stakeholders and navigate sensitive client situations with poise

Experience in building internal SOPs, QA frameworks, or training modules

Benefits

Medical, dental and vision available for employees

Paid time off including vacation, sick leave & company holidays

Paid volunteer time

Flexible working hours

Summer Fridays

“Work From Home Light” days between Christmas and New Year’s Day

401(k) Plan with 5% company match and no vesting period

Employer Paid Parental Leave

Health-care Spending Accounts

Dependent-care Spending Accounts

Employer Paid Basic Life Insurance

Voluntary Life Insurance (Employee/Spouse/Child)

Employer Paid Short & Long Term Disability

Employee Assistance Program (EAP)

Continuing Education Reimbursement

Employee Referral Bonus Program

Monthly Remote Work Stipend

Company

Adswerve, Inc.

Adswerve is an award-winning data, media and tech consultancy of 250+ experts who think beyond clicks and conversions to make data do more.

Founded in 2009

Denver, Colorado, USA

201-500 employees

http://www.adswerve.com

H1B Sponsorship

Adswerve, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2022 (2)

2020 (1)