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Silverback Strategies · 18 hours ago

Senior Paid Media Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Silverback Strategies is a performance marketing agency built to help marketing leaders drive growth and capitalize on change. They are seeking a Senior Paid Media Manager to lead account strategy and client relationship management for high-value clients, while also supporting department-wide initiatives and innovation in Paid Media strategies.

AdvertisingSearch EngineSemantic SearchSEOSocial Media MarketingWeb DesignWeb Development

Growth Opportunities

Hiring Manager

Steve Dyson, SHRM-CP

Responsibilities

Client Ownership: Responsible for the strategy development, innovation, and tactical execution + performance of a select portfolio of Paid Media client accounts. (4-6 clients when fully ramped-up)

Hitting Client Goals: Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals

Hands-on-keys Execution: Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)

Client-Facing / Account Management: Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships

Testing & Innovation: Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing

Reporting: Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients

Project Management: Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change

Creative Strategy: Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed

Know Your Client's Business: Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices

Teamwork & Collaboration: Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation

Professional Growth: Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance

Qualification

Paid Media StrategyClient Relationship ManagementData AnalysisPaid Search ExpertiseSocial Media CampaignsBusiness AcumenProject ManagementCuriosityTeam CollaborationAdaptability

Required

A minimum of 3+ years of paid media agency experience; 5+ total years of relevant marketing experience

Previous performance agency experience is a MUST-HAVE!

Must-have experience managing both Paid Search and Social campaigns. (Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok)

You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the Paid Media engagement with your assigned clients

Being able to build & execute winning Paid Media strategies across multiple industries is crucial — but your ability to tie Media wins to a measurable impact on the clients' business, revenue, etc is what will make you a superstar

You MUST have prior experience taking 'full ownership' of client(s) in a similar vein in order to succeed at Silverback

You're energized by & thrive in an environment where no two days are the same, and results are king

You're a whiz in Excel and/or Google Sheets. Complex sets of data don't throw you, and you're comfortable analyzing & breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients

Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day

You run a clean calendar and keep priorities straight. Competing demands don't throw you