Bridging the Gaps, Inc. · 1 week ago
Marketing Outreach Coordinator
Winchester, VA
Full-time
Onsite
New Grad, Entry Level
$39K/yr - $45K/yrBridging the Gaps, Inc. is expanding its Marketing and Admission team and looking to add an Outreach Coordinator. This role is essential for building community relationships, generating awareness of services, and supporting the admissions process for individuals struggling with substance abuse.
Addiction TreatmentHealth CareRehabilitationTherapeutics
Responsibilities
Develop and implement outreach strategies to educate potential referral partners about our programs and the services we offer for individuals struggling with substance abuse
Attend networking events, conferences, and community meetings to represent the facility, build partnerships, and establish a strong community presence
Collaborate with the marketing manager to develop and execute campaigns that promote our services and engage the community, including social media outreach, print materials, and local advertising
Identify opportunities for public speaking, workshops, and educational events within the community to further our mission and generate awareness
Collect feedback from the community and referral partners to refine outreach strategies and messaging, ensuring it aligns with the needs of the population we serve
Serve as the primary point of contact for external referral sources, responding promptly to inquiries and maintaining an organized system for tracking referrals
Follow up with referral partners to ensure smooth transitions and that individuals seeking treatment receive the necessary information to make informed decisions
Track and report referral data, outcomes, and trends to leadership, making recommendations for process improvements
Identify and pursue new partnership opportunities within local communities, including collaborating with schools, recovery-focused groups, and employers to expand referral networks
Research and explore alternative avenues for outreach, such as digital marketing, community outreach programs, and collaborations with businesses in the area
Create and distribute educational materials that provide information about substance abuse, treatment options, and our programs to potential clients, referral partners, and community groups
Stay updated on the latest trends, research, and best practices in substance abuse treatment and recovery to enhance outreach efforts and community education
Maintain a strong line of communication with the clinical team to understand the programs and services offered, ensuring outreach efforts are aligned with client needs and our treatment approach
Work closely with the admissions director to ensure that referred individuals are efficiently transitioned into the treatment process, offering support where needed
Field admissions calls, as needed, to pre-qualify leads for the admissions director and provide a warm hand-off for lead conversion
Follow up on leads that have qualified but have not converted, as needed
Support the onboarding of new clients, including providing administrative support for the completion of surveys and consents. Provide new client orientation, as needed
Assist clients and their families with any questions or concerns before, during, and after treatment transitions to ensure they feel supported and informed
Coordinate with the team to ensure smooth transitions and discharges, including ensuring all necessary paperwork and documentation are completed
At the time of transitions, ensure the completion of client satisfaction surveys and family satisfaction surveys. Also, ensure that financial agreements have been coordinated and signed
Provide exit interviews when possible. Ensure communication about the Vista Outcomes program. Support the clinical team to provide appropriate referral sources for discharging clients
Support the clinical team in post-discharge contacts to ensure clients are supported through their discharge from the program and have access to community resources
Organize and support an alumni group with regular activities and opportunities to engage with current clients to provide ongoing support for clients who have completed the program
Maintain accurate and organized records of client interactions, inquiries, and follow-ups in the center’s database
Ensure that all client information is handled with confidentiality and in compliance with HIPAA regulations
Track and monitor client needs and service requests to ensure timely follow-up and resolution
Support the team by preparing materials for new clients, answering phones, and assisting with other administrative tasks as needed
Collaborate with various departments, including admissions, clinical staff, and marketing, to ensure the best service is provided to clients
Maintain open communication with team members to help facilitate a smooth and efficient work environment
Qualification
Required
Strong leadership and social work skills
Excellent public speaking and communication abilities
Proficient in marketing and outreach coordination
Familiarity with social media management
Experience in administrative tasks, and recruiting
Ability to take initiative, work autonomously and independently at times
Knowledge of addiction counseling and substance abuse treatment from an abstinence-based, holistic and integrative philosophy
High school diploma or equivalent required with experience in outreach and/or marketing
Ability to communicate courteously and professionally with the public and staff and to maintain confidential information
Passion in working in an environment to support those affected by the disease of addiction
If applicant declares self to be in recovery, s/he must be free of mood-altering dependency for at least two years
Ability to pass random drug screens and be free of all mood-altering substances
Ability to pass a fingerprint background check
Benefits
401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Vision insurance
Company
Bridging the Gaps, Inc.
Devoted to optimizing recovery from the grasp of addiction through exceptional quality of care using integrated best practices.
Founded in 2000
11-50 employees
Funding
Current Stage
Early StageRecent News
2025-11-19
EIN Presswire
2025-09-24
Company data provided by crunchbase