Amazon · 22 hours ago
Head of Programmatic Sales Strategy , Live Sports
New York, New York, USA
Full-time
Onsite
Senior Level
$133K/yr - $220K/yr
5+ years expAmazon Advertising is seeking a Head of Programmatic Sales Strategy for Live Sports to lead the U.S. go to market sales strategy for all programmatic advertising within the Live Sports Sales team. The role involves developing long-term strategies, working cross-functionally, and engaging with customers to enhance revenue and customer adoption of new products.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Lead the U.S. go to market sales strategy for all programmatic advertising within the Live Sports Sales team
Work cross functionally to develop our annual and long-term strategy for integrating programmatic capabilities and products within our live sports portfolio
Be an expert in the automated digital landscape to identify optimal deal structures, pricing, properties, customers, and marketplace positioning as we scale automation in live sports video advertising
Maintain firm grasp of the video advertising landscape inclusive of marketplace dynamics, investment trends, competitive landscape, customer adoption, and the evolution of ad tech and automated media buying
Partner with Business Intelligence, Sales, and Pricing & Planning teams to quantify the business opportunity of integrating and scaling automated ad products and deal structures across our live sports portfolio
Develop and maintain Amazon’s programmatic sports sales strategy, inclusive of revenue and yield analysis, product roadmap, prospecting, risk assessment, and annual go-to-market (GTM) strategies
Partner with Product and Sales teams to develop and implement new-to-market products and deal structures designed to increase advertiser diversity and better monetize our first-party and third-party sports rights
Engage brand and agency customers to collect Voice of Customer (VOC) and identify new business opportunities that increase revenue and customer adoption of new products/capabilities
Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week-to-week guidance and hands-on support
Monitor sales pacing (to budget revenue and/or other goals), product performance, and Voice of Customer (VOC) to recommend adjustments to GTM strategies and/or tactical execution as needed
Partner with sport-specific GTM leads to identify and facilitate revenue growth opportunities in their annual GTM strategies
Assist in global, national, and regional sales enablement as needed
Qualification
Required
5+ years of developing, negotiating and executing business agreements experience
5+ years of solving problems with technology in the Media & Entertainment Industry experience
5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
Bachelor's degree
Knowledge of publisher ad tech stacks and/or advertising technology
Experience developing strategies that influence leadership decisions at the organizational level
Experience explaining complex technical concepts to various business and technical audiences
Experience presenting to both technical and non-technical executive audiences
Preferred
Experience in Go-To-Market, Business Development, Sales, or Consulting
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-13
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Business Standard India
2026-01-13
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